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Event Tracking vs Virtual Pageviews – The Good, The Bad and The Better
Confused whether to use Google Analytics Event Tracking vs Virtual Pageviews? I have discussed in depth about the benefits and drawbacks of each here.

What causes High Bounce Rate In Google Analytics
If you are confused by the High Bounce rate in Google Analytic reports. I have discussed few likely things causing it and included a few tips for reducing the Bounce Rate.

Bing Ads Conversion Tracking & Remarketing With Google Tag Manager
Setting up a single UET tag and inserting across your website allows bing ads to track all kind of events happening on your site.

Boost Your Content Marketing Strategy Using Google Analytics
10 questions to ask about your content marketing strategy using google analytics scroll tracking reports.

Improving Form Submission Tracking in Google Tag Manager
An improved version of form submission tracking in Google Tag Manager. Track forms without thank you pages and reloads the page when pressed the submit button.

Installing Google Tag Manager in Wordpress
The complete guide to install google tag manager on wordpress, connect with google analytics and verify setup.

Behavior Flow Google Analytics: Tracking a User’s Site Journey
An overview of Behavior Flow in Google Analytics, why you need them and how to read them to track a site user’s journey.

An Introduction to Segment.io & its Features
Learn about segment.io, its features and how it is used to get data from different services by using a single code for all.