Get an In-Depth Understanding of User Activities

Achieve helpful user attributes and accurate behavior analysis from Amplitude.
400+ eCommerce and SaaS brands are taking better data-driven decisions thanks to MarketLytics

What Makes Our Amplitude Expertise Better?

How MarketLytics Can Improve Your Amplitude Experience?

Advanced User Segmentation

MarketLytics provides sophisticated user segmentation
techniques, allowing you to categorize users based on
various parameters such as demographics, behavior, and

Personalized Data Enrichment

Our personalized data enrichment process for your raw data incorporates industry-specific metrics or custom variables relevant to your business, leading to more accurate and actionable insights.

Predictive Analysis

Leverage MarketLytics advanced predictive analytics powered by artificial intelligence to anticipate future user behavior. We proactively address potential issues, identify growth opportunities, and make informed strategic decisions.

Automated A/B Testing

MarketLytics offers an automated A/B testing framework that streamlines the testing process and accelerates experimentation. Easily set up, manage, and analyze A/B tests within Amplitude, allowing you to optimize user experiences.

Cross-Platform Analytics

Whether users engage with your product through mobile
apps, websites, or other platforms, MarketLytics ensures that
your Amplitude analytics encompass the entire user
journey, leading to a comprehensive understanding of user

Case Studies


Established conversion tracking for visual production SaaS product


Helped an RV marketplace scale profitably after raising $100m


Helped a no-code SaaS product with user segmentation


Funnel attribution of offline sales to marketing channels for an investment advisory service


Optimized funnel completion for construction plans website


Designed funnel, paid media and owned media reports for marketing consultants

We keep all your data connected.

Struggling with Amplitude? Unlock Efficiency with Our Assistance.

Whether you’re facing data overload or wondering how to unleash the full potential of Amplitude, partner with


Gain actionable insights effortlessly with our expertise in setting up tailored charts.


Move forward with confidence, armed with charts that truly support your analytics objectives.


Maximize the impact of your experiments with our proficiency in setting up precise tracking.

More from us on Amplitude

See what our partners
are saying


While UA and GA4 share some similarities, there are several key differences between the two:

  • Event-Based Data Model: UA was based on both page views and events, whereas GA4 is entirely based on events. Every action in GA4 is considered an event, including page views.
  • Event Tracking: UA events allowed for only four parameters (category, action, label, and value), while GA4 allows for up to 25 parameters per event.
  • Cross-Platform and Device Tracking: In UA, app tracking and website tracking were separate. In contrast, GA4 allows for tracking of user activity across devices and platforms, as well as offline tracking in one place.
  • User Data Control: GA4 includes built-in features that enable organizations to comply with user data deletion requests, a requirement under new privacy and data control laws and regulations.
  • E-commerce Tracking: Enhanced e-commerce tracking is much easier to implement in GA4.
  • BigQuery Integration: Data can be sent directly to a data warehouse in GA4 without requiring a third-party data connector.
GA4 is free. However, there are certain limits, and if you do hit those limits, then you might consider upgrading to the paid version of GA4.
You should switch to GA4 as soon as possible. Google will discontinue Universal Analytics on 1st July 2023 and there will be no backward compatibility for UA data. So an earlier switch means more historical data.
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