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Get an In-Depth Understanding of User Activities

Achieve helpful user attributes and accurate behavior analysis from Amplitude.
Optimize User Journey
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400+ eCommerce, SaaS brands & Agencies are taking better data driven decisions,
thanks to MarketLytics >

Unilever
RVShare
ushahidi
Swivel mob
builder-mob
creatopy
tpc-mob
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Ushahidi
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builder.io
Creatopy
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What Makes Our Amplitude Expertise Better?

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Get Data-Driven Insights

How MarketLytics Can Improve Your Amplitude Experience?

Advanced User Segmentation

MarketLytics provides sophisticated user segmentation
techniques, allowing you to categorize users based on
various parameters such as demographics, behavior, and
engagement.

Get a seemless data transfer
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Personalized Data Enrichment

Our personalized data enrichment process for your raw data incorporates industry-specific metrics or custom variables relevant to your business, leading to more accurate and actionable insights.
Get a seemless data transfer

Predictive Analysis

Leverage MarketLytics advanced predictive analytics powered by artificial intelligence to anticipate future user behavior. We proactively address potential issues, identify growth opportunities, and make informed strategic decisions.
Get a seemless data transfer
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Automated A/B Testing

MarketLytics offers an automated A/B testing framework that streamlines the testing process and accelerates experimentation. Easily set up, manage, and analyze A/B tests within Amplitude, allowing you to optimize user experiences.
Get a seemless data transfer

Cross-Platform Analytics

Whether users engage with your product through mobile
apps, websites, or other platforms, MarketLytics ensures that
your Amplitude analytics encompass the entire user
journey, leading to a comprehensive understanding of user
behavior.

Get a seemless data transfer
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Case Studies

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CREATOPY

Established conversion tracking for visual production SaaS product

See Full Case Study
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RVSHARE

Helped an RV marketplace scale profitably after raising $100m

See Full Case Study
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BUILDER.IO

Helped a no-code SaaS product with user segmentation

See Full Case Study
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CARBON COLLECTIVE

Funnel attribution of offline sales to marketing channels for an investment advisory service

See Full Case Study
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THE PLAN COLLECTION

Optimized funnel completion for construction plans website

See Full Case Study
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SWIVEL TEAM

Designed funnel, paid media and owned media reports for marketing consultants

See Full Case Study

We keep all your data connected.

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Get a free consultation

Struggling with Amplitude? Unlock Efficiency with Our Assistance.

Whether you’re facing data overload or wondering how to unleash the full potential of Amplitude, partner with
MarketLytics.

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Chart
Designs

Gain actionable insights effortlessly with our expertise in setting up tailored charts.
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Comprehensive
Audit

Move forward with confidence, armed with charts that truly support your analytics objectives.
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Experimentation
Tracking

Maximize the impact of your experiments with our proficiency in setting up precise tracking.
Book a call

More from us on Amplitude

See what our partners
are saying

Understanding customer journey and being able to map it is one of the greatest insights we've got from MarketLytics
Luke HarrisonDirector of Digital Marketing,
HVMN
Luke Harrison
“Marketlytics built us a lot of custom metrics that we otherwise were not able to find.”
Cherie McCabeeCommerce Manager
Kindred Bravely
Cherie McCabe
“What I like about Marketlytics is that their plan is specific for us and not generic.”
Sujan PatelCEO
Mailshake
Sujan Patel
“Hussain (from Marketlytics) has worked with our agency for several years and is an expert in the field of analytics and conversion tracking. MarketLytics has helped with very complex issues innumerable times and we are so glad to have them available to support us “
Sarah EdwardsChief Operating Officer
OMG Commerce
Sarah Edwards
"I am confident that we have the right partner for BigQuery, Google Data Studio and Business Intelligence in general."
Simcha Kackley Founder & CEO
Swivel
Simcha Kackley
Understanding customer journey and being
able to map it is one of the greatest insights
we've got from MarketLytics
Luke HarrisonDirector of Digital Marketing,
HVMN
Luke Harrison
“Marketlytics built us a lot of custom metrics that we otherwise were not able to find.”
Cherie McCabeeCommerce Manager
Kindred Bravely
Cherie McCabe
“What I like about Marketlytics is that their
plan is specific for us and not generic.”
Sujan PatelCEO
Mailshake
Sujan Patel
“Hussain (from Marketlytics) has worked with our agency for several years and is an expert in the field of analytics and conversion tracking. MarketLytics has helped with very complex issues innumerable times and we are so glad to have them available to support us “
Sarah EdwardsChief Operating Officer
OMG Commerce
Sarah Edwards
"I am confident that we have the right partner for BigQuery, Google Data Studio and Business Intelligence in general."
Simcha Kackley Founder & CEO
Swivel
Simcha Kackley
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FAQ's

While UA and GA4 share some similarities, there are several key differences between the two:

  • Event-Based Data Model: UA was based on both page views and events, whereas GA4 is entirely based on events. Every action in GA4 is considered an event, including page views.
  • Event Tracking: UA events allowed for only four parameters (category, action, label, and value), while GA4 allows for up to 25 parameters per event.
  • Cross-Platform and Device Tracking: In UA, app tracking and website tracking were separate. In contrast, GA4 allows for tracking of user activity across devices and platforms, as well as offline tracking in one place.
  • User Data Control: GA4 includes built-in features that enable organizations to comply with user data deletion requests, a requirement under new privacy and data control laws and regulations.
  • E-commerce Tracking: Enhanced e-commerce tracking is much easier to implement in GA4.
  • BigQuery Integration: Data can be sent directly to a data warehouse in GA4 without requiring a third-party data connector.

GA4 is free. However, there are certain limits, and if you do hit those limits, then you might consider upgrading to the paid version of GA4.

You should switch to GA4 as soon as possible. Google will discontinue Universal Analytics on 1st July 2023 and there will be no backward compatibility for UA data. So an earlier switch means more historical data.

You can learn more about us by visiting our website

https://marketlytics.com

 



We welcome feedback and complaints at hello@marketlytics.com

Last updated on: June 3, 2025