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Why Custom Attribution Is Essential for Business Success in 2025
Understanding Attribution – Why Businesses Need a Custom Model for Success
How Traditional Models Hurt ROI and How Custom Attribution Models Fix It
Beyond Standard Attribution: Why Custom Models Are Key to Maximizing ROI
Why Your Business Needs Anonymous Visitor Tracking in CRM: A Gateway to Deeper Insights
Let’s explore the untapped potential of harnessing data from anonymous visitors. We will discover how
Everything you need to know and get started with Marketing Mix Modeling (MMM) for an effective Marketing Strategy
In the fast-paced world of marketing, understanding the impact of your efforts is crucial. Marketing
Understanding the Difficulties of Backing Up Universal Analytics Data
Backing up your Universal Analytics data is very important, but it’s not easy. Unless you
How to find profitable segments in less than five minutes
Understanding who your most valuable customers are and tailoring your marketing efforts towards them can
How to make your GA4 reports resemble your Universal Analytics reports
Introduction When it comes to transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4),
Google Removes Four Attribution Models: How It Affects Advertisers in 2023
Starting May 2023, Google is removing four attribution models – first click, linear, time decay,
Google Analytics 4 vs Mixpanel – Detailed Comparison 2023
Learn the difference between Mixpanel and Google Analytics with the help of infographic that outlines
5 Best Revenue Attribution Tools in 2023 (Besides Google Analytics)
Thanks to revenue attribution, marketers can better understand which activities and campaigns provide the highest
Best Looker Studio Ecommerce Template 2023
Get our top Google Data Studio ecommerce template. Simply copy the template and connect your
MarketLytics sponsored MeasureCamp Baku 2022
Saturday, November 15th, 2022: MarketLytics participated as a Silver Sponsor for the inaugural MeasureCamp in
