MarketLytics sponsored MeasureCamp Baku 2022
Saturday, November 15th, 2022: MarketLytics participated as a Silver Sponsor for the inaugural MeasureCamp in Baku. It was a one-day event where in an unconference format where spe
MarketLytics to Sponsor & Attend MeasureCamp Baku
MarketLytics is proud to be a Silver Sponsor at this year’s MeasureCamp Baku on October 15th, 2022. Our team of data and analytics consultants will be attending as well so be sur
5 Best Revenue Attribution Tools in 2022 (Besides Google Analytics)
Thanks to revenue attribution, marketers can better understand which activities and campaigns provide the highest conversion rate and engagement. In our previous articles, I discus
The Ultimate Guide to Revenue Attribution
Revenue attribution is the process of assigning credit for conversions and revenue to the various marketing channels and touchpoints that contribute to a sale. You can use it to de
Google Analytics 4 for Product Managers – What’s New?
Google Analytics 4 is much more helpful for product managers than Universal Analytics. Until recently, product managers primarily used Mixpanel for advanced product analytics. Howe
What Data Does Google Analytics Prohibit Collecting?
Google Analytics prohibits collecting personally identifiable information only. It has been GA’s policy from the start. They don’t allow using any data you can use to identify
Customer Engagement Analytics – All You Need to Know
Regardless of niche, the customer engagement analytics process is always the same. People are coming to your website and engaging with something on your platform. You can use that
Why Hiring a Customer Data Analytics Consultant Might Be Your Best Decision This Year
Let’s be clear – extracting and analyzing the data from Google Analytics and other analytics platforms is a complex and dull task for most people. Whether you’re a CEO, marke
A Step-by-Step Guide to Revenue Attribution Models
Revenue attribution would be the easiest task if a lead would just click on the ad and convert immediately afterward. In such perfect scenario, you wouldn’t have to bother yo