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Google Removes Four Attribution Models: How It Affects Advertisers in 2023
Starting May 2023, Google is removing four attribution models – first click, linear, time decay, and position-based – in Google Ads and Google Analytics. This change has sparke
Google Analytics 4 vs Mixpanel – Detailed Comparison 2023 (for SaaS and Ecommerce)
Learn the difference between Mixpanel and Google Analytics with the help of infographic that outlines the pros and cons of both the tools. This article also discusses the core f
5 Best Revenue Attribution Tools in 2023 (Besides Google Analytics)
Thanks to revenue attribution, marketers can better understand which activities and campaigns provide the highest conversion rate and engagement. In our previous articles, I discus
Best Looker Studio Ecommerce Template 2023
Get our top Google Data Studio ecommerce template. Simply copy the template and connect your own data source to view your ecommerce metrics.
MarketLytics sponsored MeasureCamp Baku 2022
Saturday, November 15th, 2022: MarketLytics participated as a Silver Sponsor for the inaugural MeasureCamp in Baku. It was a one-day event where in an unconference format where spe
Trainee Digital Analytics
Get started in the high-growth field of Digital Analytics with professional mentorship from MarketLytics. Learn job-ready skills that are in demand, like how to analyze and process