Google Analytics 4 for Product Managers – What’s New?
Google Analytics 4 is much more helpful for product managers than Universal Analytics. Until recently, product managers primarily used Mixpanel for advanced product analytics. Howe
What Data Does Google Analytics Prohibit Collecting?
Google Analytics prohibits collecting personally identifiable information only. It has been GA’s policy from the start. They don’t allow using any data you can use to identify
Customer Engagement Analytics – All You Need to Know
Regardless of niche, the customer engagement analytics process is always the same. People are coming to your website and engaging with something on your platform. You can use that
Why Hiring a Customer Data Analytics Consultant Might Be Your Best Decision This Year
Let’s be clear – extracting and analyzing the data from Google Analytics and other analytics platforms is a complex and dull task for most people. Whether you’re a CEO, marke
A Step-by-Step Guide to Revenue Attribution Models
Revenue attribution would be the easiest task if a lead would just click on the ad and convert immediately afterward. In such perfect scenario, you wouldn’t have to bother yo
Ad Revenue Attribution – Benefits, Challenges, and Solutions [All you need to know]
Today, most businesses invest in multiple channels – Google ads, Facebook, Instagram, YouTube, TikTok, and more. Unless you know precisely which of these channels brings you the
Be Our New Data Engineer
Marketlytics is a user data consultancy and advanced analytics provider, helping clients understand their user behavior. We collaborate with a network of clients and partners acros
In Search of an Azure/ Power BI Consultant
Marketlytics is a user data consultancy and advanced analytics provider, helping clients understand their user behavior. We collaborate with a network of clients and partners acros
Developing a Gmail to BigQuery Pipeline Using Cloud Function
We love data. The more of it, the better. While our work is focused on digital analytics, using customer data to analyze their patterns and behaviors, this year, we decide to take