Curious About Working with MarketLytics?
Use this guide to understand our process, identify the best way to engage, and know what to expect at each stage.
Discover what it’s like to work with us, find a plan that suits your goals—whether it’s a one-time project, ongoing support, or flexible daily engagements.
How we work?
Our approach is incremental. We start by deeply understanding your needs, recommend a tailored solution, and work through clearly defined milestones.
Here’s what the process looks like:
Exploration : Discovering Your Needs Together
Our first step is a focused engagement, where we dive into your data goals, evaluate your current setup, and identify areas for improvement.
This brief project helps us understand the best way to achieve your business objectives.
Select best exploration as per your need:
Digital Analytics AuditPlatforms Covered: GA4, GTM, Mixpanel, Amplitude, Segment, AppFlyer3 days | ~ $900
Ensure your analytics delivers reliable, accurate insights.
- Review of current analytics and tag management setup.
- Identify data gaps and inaccuracies.
- Evaluate key metrics and KPIs.
- Assess data consistency across platforms.
- Provide analytics recommendations & cost estimates.
Enter Email to get a sample deliverable & approximate cost
Data Opportunity AnalysisPlatforms Covered: Analytics, CRM, OMS, Ad Platforms5 days | ~ $1500
Unlock growth by tapping into new data sources.
- Identify hidden opportunities in your existing customer data
- Identify untapped data sources.
- Assess data quality and use cases.
- Uncover data-driven growth strategies.
- Recommend actionable opportunities..
- Estimate potential ROI and value unlock plan
Enter Email to get a sample deliverable & approximate cost
Proof of Concept EngineeringPlatforms Covered: Azure, AWS, Snowflake, PowerBI, Looker10 days | ~ $2500
See real-time data integration in action with a pilot pipeline.
- Prototype a Business use case,.
- Validate a solution using a working data pipeline.
- Integrate diverse data sources.
- Develop basic ETL processes.
- Visualize real-time data flow.
- Present learning and a roadmap to full solution
Enter Email to get a sample deliverable & approximate cost
Implementation
After exploration, we offer a tailored service recommendation and a detailed scope aligned with your needs.
We provide a custom proposal outlining project milestones, timelines, and estimated costs. You’ll pay only as we complete each milestone, ensuring transparency and flexibility throughout the process.
Our 2-week sprint model includes a kickoff meeting, a check-in meeting, and a deliverable meeting. This structured approach keeps us aligned with your goals and allows us to adapt based on your feedback as we progress.
- Kickoff meeting as early as possible in week 1
We walk through the objective of the sprint and define/explain all todo’s. - Check-in meeting at the end of week 1
Depending on the complexity of the sprint, we might have a check-in meeting to align on todo’s if necessary. - Delivery meeting at the end of week 2
We walk through what we’ve delivered and what we’ve run into.
If a next sprint is planned, we’ll do a helicopter view of that next sprint todo’s.
- Chat:
Ideally, we would have a shared slack channel where all stakeholders involved are active. This way we keep all communication in one place. - Video:
ideally, we would use our Zoom account for meetings. We record all meetings, which allows us to review them internally to extract notes and todo’s and get new team members up-to-speed quickly if needed. - Documentation, Notes & Todos:
ideally, we would use our Miro or google docs account to create a digital whiteboard where all relevant information is stored and updated in real-time.
Scope with Milestones
We provide a custom proposal outlining project milestones, timelines, and estimated costs. You’ll pay only as we complete each milestone, ensuring transparency and flexibility throughout the process.
How we work in 2 sprints?
We work in 2-week sprints. Each sprint consists of the following meetings:
- Kickoff meeting as early as possible in week 1
We walk through the objective of the sprint and define/explain all todo’s. - Check-in meeting at the end of week 1
Depending on the complexity of the sprint, we might have a check-in meeting to align on todo’s if necessary. - Delivery meeting at the end of week 2
We walk through what we’ve delivered and what we’ve run into. If a next sprint is planned, we’ll do a helicopter view of that next sprint todo’s.
Your On Going Access To Expert Consultant
After completing your project, our support plans help ensure you keep getting value from our work.
Whether you’ve worked with us before or need support on an existing project, our support plans give you the flexibility to continue your growth journey.
Insurance Program
(Starting at $350)
Benefit:
Quick resolutions for minor issues with a fixed monthly cost.
Includes:
- Access to a dedicated Slack channel.
- Responses to questions or tasks within 24 hours.
- Quick fixes or clarifications (taking less than 15 minutes).
- Pay monthly
Day Rates
Ideal for short-term engagements or specific tasks that require our expertise on a daily basis.
Pay only for what you need, with the flexibility to scale as required.
Includes:
- Ad-hoc reporting.
- continuous support.
- monitoring.
- consultation.
- Pay as you go
Retainer
Get priority support and dedicated resources.
Includes:
- Monthly analytics review.
- Continuous dashboard monitoring.
- Data integration services.
- Pay quarterly
How our Support Plan work?
- Weekly Standup:
A weekly standup meeting will be held to track progress, discuss updates, and address any immediate needs. At least one additional MarketLytics team member will participate in this standup to foster collaboration, provide support, and ensure continuity in case of the consultant’s absence. - Embedded Collaboration:
The consultant will be integrated into your team’s processes and tools, working alongside your team members daily.
- Knowledge Transfer:
The consultant will actively share knowledge and insights with the team, ensuring a smooth transition upon completion of the engagement. - Communication Channels:
While optional, we recommend including the consultant and the secondary team member in relevant Slack/Teams channels to facilitate ongoing communication and knowledge sharing.
Explanation of Support:
Ongoing Support:
The consultant will be an active member of your team throughout the engagement, participating in daily activities and workflows. To ensure seamless collaboration and knowledge sharing, we utilize the following practices:
The consultant will be integrated into your team’s processes and tools, working alongside your team members daily.
Standup
A weekly standup meeting will be held to track progress, discuss updates, and address any immediate needs. At least one additional MarketLytics team member will participate in this standup to foster collaboration, provide support, and ensure continuity in case of the consultant’s absence.
While optional, we recommend including the consultant and the secondary team member in relevant Slack/Teams channels to facilitate ongoing communication and knowledge sharing.
Transfer
The consultant will actively share knowledge and insights with the team, ensuring a smooth transition upon completion of the engagement.
This approach emphasizes the consultant’s role as a collaborative partner, integrated into your team’s dynamics and communication channels. This ensures efficient knowledge transfer and a successful engagement
Why do our customers love working with us?
What makes our approach unique?
Peer Collaboration
Every project has two leads— a Client Strategist and a Tech Lead—combining deep business understanding with technical expertise to ensure seamless alignment with your goals
Adhoc Requests
We offer flexibility with adhoc meetings to quickly address any urgent needs or changes, keeping your project on track.
Work Warranty
We guarantee quality work, ensuring your satisfaction and delivering results that drive your business forward.
Planned Communication
Weekly meetings and Slack syncs keep everyone aligned, ensuring consistent progress and clear communication.
Frequently Asked Questions (FAQ)
The cost depends on the complexity of the task, the time required, and the resources needed. We provide detailed estimates before starting any work.
We ensure the quality of retainer engagements by assigning a dedicated team that deeply understands your business. Regular check-ins keep us aligned with your goals, while continuous performance monitoring ensures we deliver consistent results. Our dual-lead approach, involving both a Client Strategist and a Tech Lead, guarantees comprehensive oversight. We also maintain a strong feedback loop to refine our work and uphold high standards throughout the engagement.
Yes, you can switch between pricing models as your project needs evolve. We offer flexible options to accommodate changes.
We’re flexible and can adjust the project scope as needed. For fixed projects, we’ll reassess the cost based on the new requirements.
Our retainer plans typically require a minimum quarterly commitment to ensure dedicated resources, but we can discuss terms that fit your specific needs.
Our retainer plan ensures priority access to our team, allowing us to quickly handle urgent or last-minute requests and provide the immediate support you need.
Our retainer plans include priority support, regular check-ins, and dedicated resources to ensure your ongoing projects run smoothly.
We use ClickUp to track time spent on projects and provide detailed reports on hours worked and tasks completed, ensuring transparency and accountability.
Centralized communication, structured meetings, and real-time documentation:
- Chat
Ideally, we would have a shared slack channel where all stakeholders involved are active. This way we keep all communication in one place. - Video
Ideally, we would use our Zoom account for meetings. We record all meetings, which allows us to review them internally to extract notes and todo’s and get new team members up-to-speed quickly if needed. - Documentation, Notes & Todos
Ideally, we would use our Miro or google docs account to create a digital whiteboard where all relevant information is stored and updated in real-time.
We strive to meet all deadlines, but if additional time is required due to changes in scope, we’ll discuss the implications with you and adjust the timeline and cost accordingly.
Absolutely. We’re happy to discuss customized pricing options to better align with your business goals and project requirements.
Yes, all our pricing models ensure the same high quality of services. The difference lies in the payment terms and engagement structure rather than the quality of work.
Our retainer engagements can be customized to fit your needs. We offer options for quarterly, bi-annual, or annual commitments, depending on your project requirements.
Yes, our retainer starts from 20 hours per month, but you can customize the number of hours to 30, 40, or as needed to suit your specific requirements.
Payment terms vary by model: for per-day rates, payment is made as services are rendered; fixed projects require a one-time payment upon project completion; and retainer engagements are billed quarterly or as agreed.
Still have Questions?
