Customer Segmentation & Audience Building
Identify high-value segments and tailor your approach to attract and retain your most profitable customers.
Discover Your Best Customers with Advanced Segmentation
Advanced audience segmentation improves campaign effectiveness by 300%.
Direct your ad spend to high-value segments for a higher return on investment.
Integrate CRM with order management to pinpoint and engage high-value and at risk customers.
Target lookalike audiences who resemble your top customers to boost conversions and revenue.
Tailor user experiences and marketing messages based on segment-specific goals and preferences.
How We Do It?
Why segment customers?
Improve brand loyal and customer life cycle value
Deliver 1-1 experience at scale
Stay top of changing customer needs
What Makes Our Approach Special?
Combine Behavior Data and Sales Data
Uncover Hidden Patterns
Combine data from all marketing channels to reveal patterns hidden when analyzed in isolation.
Case Studies
Success Story: The Plan Collection
Transformative Results:
8.33% Boost in Add to Cart Rate
600k USD per year Additional Revenue
The Breakthrough:
We identified and targeted the most profitable audience segments.
The Challenge:
Low conversion rates despite high website traffic.
Success Story: MATW
Transformative Results:
1.9% Increase in Generosity: Boost in average donation size.
The Breakthrough:
Targeted high-value audience segments with optimized messaging.
The Challenge:
Low donor conversion rates despite strong traffic.
Personalize Customer Experiences With a Customer Data Engine
