Creatopy had a full-stack marketing strategy with content and paid media going side by side and blasting on all cylinders. The company was also targeting users on seven different platforms. These were Facebook, Google, Linkedin, Twitter, Pinterest, Reddit, and Quora.
Despite all that effort, Creatopy didn’t really know what was working and what wasn’t. It couldn’t attribute site visitors to these platforms and didn’t know which channels were fueling success. To make matters worse, the company wasn’t able to access business revenue data.
The goal for Creatopy was to track the complete user journey from sign-up to free trial to subscription purchase. They wanted to send the subscription data back to analytics and their marketing platform. All this needed to be done in compliance with GDPR.