Bespoke Attribution Model Built for Your Business Needs
Gain a clear understanding of your marketing impact with a custom-built attribution model that aligns with your unique business goals. Track performance across channels, campaigns, devices, and even ad creatives to uncover what truly drives conversions and optimize your budget.
We’ve successfully implemented custom attribution solutions for
What is Custom Attribution?
Measure Every Interaction
Custom attribution unifies cost and conversion data in a single view, allowing you to analyze interactions across all channels, devices, and ad creatives. Avoid the limitations of aggregated data from individual platforms and gain a precise, actionable view of your marketing performance.
Why It Matters?
With custom attribution, you can eliminate gaps in measurement, bridging all touchpoints for a truly unified ROI picture. Whether evaluating social media, organic search, paid ads, or offline channels, this approach empowers you to:
Optimize ROI Across Channels
Identify high-ROI channels and campaigns, enabling data-driven budget allocations.
Break Down Data Silos
Bring all your analytics and reporting into one cohesive view for a more streamlined, agile strategy.
Find and Nurture High-Impact Segments
Gain insights into the sources, mediums, and campaigns that resonate most with your valuable audiences.
Achieve Cross-Channel PrecisionCapture performance at a detailed level, assessing each channel’s true contribution to conversions, from web and mobile to offline, and across each campaign, source, and device.
Measure and Compare Multiple TouchpointsPinpoint the role of campaign, channel, and specific creatives, understanding how they combine to drive conversions and foster retention.
Gain Full Visibility into ROIEliminate fragmented reporting with a unified approach that integrates all marketing performance metrics, leading to clearer insights and better-optimized strategies.
Save Time with a Unified DashboardSpend less time navigating disparate reports across platforms. Our interactive dashboard consolidates all data, providing instant access to insights on performance, ROI, and audience behaviors—all in one place.
How Do We Help?
Who Is It For?
Custom attribution is ideal for:
Perfect for companies with long sales cycles, multiple touchpoints, or offline/personalized conversions.
Ideal for businesses looking to optimize marketing spend, identify the most profitable customer segments, and maximize retention for long-term growth and profitability.
Ideal for businesses managing both online and offline attribution, combining data from digital campaigns, physical stores, and events. Gain clarity on cross-device performance (mobile, web, and connected TV) and integrate insights from TV, radio, affiliate, and other offline channels for a cohesive strategy.
For companies seeking to uncover the true value of their content in driving revenue. Our advanced attribution analysis highlights revenue impact, assigned value, and each content piece’s role throughout the user journey.
Request Access to Our Sample Dashboard
See how custom attribution consolidates your marketing insights and highlights the channels, sources, and campaigns driving conversions.
This unified dashboard can help you explore how a custom attribution model can streamline your analysis and save time by centralizing data in one accessible location.
Case Studies
Success Story: The Plan Collection
Success Story: RVshare
The Challenge
Difficulty in accurately attributing ad campaigns in
a complex marketplace.
The Breakthrough:
Streamlined attribution with BigQuery and Markov chain modeling.
Transformative Results
- Automated Marketing Attribution: Optimized XXM $ ad budgets per year.
- 10+ Hours Saved Weekly: Automated data collection and analysis.
- Granular Campaign Insights: Enabled data-driven decisions to maximize ROI.
Success Story: Carbon Collective
The Challenge
Complex multi-domain funnel with unclear attribution across landing pages, Typeform, and CRM.
The Breakthrough:
Implemented full-funnel source traffic attribution to track and optimize performance.
Transformative Results:
- 50% ROAS Uplift: Significant improvement in return on ad spend.
- $100k+ Budget Reallocation: Shifted ad spend to the most profitable channels.
- Funnel Insights: Clear view of landing page and user journey performance.
