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MarketLytics to Sponsor & Attend MeasureCamp Baku
MarketLytics is proud to be a Silver Sponsor at this year’s MeasureCamp Baku on October
The Ultimate Guide to Revenue Attribution
Revenue attribution is the process of assigning credit for conversions and revenue to the various
Google Analytics 4 for Product Managers – What’s New?
Google Analytics 4 is much more helpful for product managers than Universal Analytics. Until recently,
What Data Does Google Analytics Prohibit Collecting?
Google Analytics prohibits collecting personally identifiable information only. It has been GA’s policy from the
Customer Engagement Analytics – All You Need to Know
Regardless of niche, the customer engagement analytics process is always the same. People are coming
Why Hiring a Customer Data Analytics Consultant Might Be Your Best Decision This Year
Let’s be clear – extracting and analyzing the data from Google Analytics and other analytics
A Step-by-Step Guide to Revenue Attribution Models
Revenue attribution would be the easiest task if a lead would just click on the
Ad Revenue Attribution – Benefits, Challenges, and Solutions [All you need to know]
Today, most businesses invest in multiple channels – Google ads, Facebook, Instagram, YouTube, TikTok, and
Be Our New Data Engineer
Marketlytics is a user data consultancy and advanced analytics provider, helping clients understand their user
In Search of an Azure/ Power BI Consultant
Marketlytics is a user data consultancy and advanced analytics provider, helping clients understand their user
Developing a Gmail to BigQuery Pipeline Using Cloud Function
We love data. The more of it, the better. While our work is focused on
Deploying Google Cloud Function from GitLab Using Continuous Deployment
Over the years, software engineering has evolved substantially. The main aim has always been to
