Google Analytics 4 vs Mixpanel – Detailed Comparison 2023 (for SaaS and Ecommerce)
Learn the difference between Mixpanel and Google Analytics with the help of infographic that outlines the pros and cons of both the tools. This article also discusses the core f
5 Best Revenue Attribution Tools in 2023 (Besides Google Analytics)
Thanks to revenue attribution, marketers can better understand which activities and campaigns provide the highest conversion rate and engagement. In our previous articles, I discus
Best Looker Studio Ecommerce Template 2023
Get our top Google Data Studio ecommerce template. Simply copy the template and connect your own data source to view your ecommerce metrics.
The Ultimate Guide to Revenue Attribution
Revenue attribution is the process of assigning credit for conversions and revenue to the various marketing channels and touchpoints that contribute to a sale. You can use it to de
Google Analytics 4 for Product Managers – What’s New?
Google Analytics 4 is much more helpful for product managers than Universal Analytics. Until recently, product managers primarily used Mixpanel for advanced product analytics. Howe
What Data Does Google Analytics Prohibit Collecting?
Google Analytics prohibits collecting personally identifiable information only. It has been GA’s policy from the start. They don’t allow using any data you can use to identify
Customer Engagement Analytics – All You Need to Know
Regardless of niche, the customer engagement analytics process is always the same. People are coming to your website and engaging with something on your platform. You can use that
Why Hiring a Customer Data Analytics Consultant Might Be Your Best Decision This Year
Let’s be clear – extracting and analyzing the data from Google Analytics and other analytics platforms is a complex and dull task for most people. Whether you’re a CEO, marke
A Step-by-Step Guide to Revenue Attribution Models
Revenue attribution would be the easiest task if a lead would just click on the ad and convert immediately afterward. In such perfect scenario, you wouldn’t have to bother yo
Ad Revenue Attribution – Benefits, Challenges, and Solutions [All you need to know]
Today, most businesses invest in multiple channels – Google ads, Facebook, Instagram, YouTube, TikTok, and more. Unless you know precisely which of these channels brings you the