Case Studies

Customer Success Stories
Understanding customer journey and being able to
map it is one of the greatest insights we’ve got from
MarketLytics
All
Martech Activation
Customer Segmentation
Marketing Attribution
Funnel Optimization
Business Optimization
Client | Services | Impact | Case Study |
---|---|---|---|
![]() Marketplace
|
Marketing Attribution | Automated Marketing Attribution to optimize $10M+ ad budgets per year | |
![]() Marketing Agency
|
Martech Activation | Saved 60+ hours on manual reporting every month | |
![]() B2B SAAS
|
Funnel Optimization Customer Segmentation | 600,000 USD of additional revenue in the first year | |
![]() SEO Agency
|
Marketing Attribution | Saved 60+ hours on manual reporting every month | |
![]() B2B SAAS
|
Marketing Attribution Martech Activation | 50% ROAS uplift, drove $100k+ budget reallocation | |
![]() B2B SAAS
|
Martech Activation | Automated migration of 124 sites in less than 60 days | |
![]() Non Profit
|
Marketing Attribution Funnel Optimization | 30% more donations while lowering ad costs by 80%! | |
![]() Marketplace
|
Funnel Optimization | 15% YoY organic revenue growth | |
![]() Ecommerce
|
Business Optimization | Double Digit market share growth on online marketplaces | |
![]() B2B SAAS
|
Customer Segmentation Funnel Optimization | 10% paid subscriptions increase | |
![]() Marketplace
|
Funnel Optimization | 20% more sign-ups | |
![]() Ecommerce
|
Marketing Attribution Martech Activation | Improved ROAS by 20% by increasing attribution conversions | |
![]() Ecommerce
|
Marketing Attribution Martech Activation | (Helped ecommerce team understand SKU level product performance) | |
![]() B2B SAAS
|
Marketing Attribution Martech Activation | 15% uplift in ROAS by improving consent management of user data | |
![]() B2B SAAS
|
Funnel Optimization | Helped the company improve A/B test velocity | |
Fintech
|
Business Optimization | Supporting critical business functions with ongoing daat analytics and data decision support | |
![]() B2B SAAS
|
Marketing Attribution | Improved marketing strategy by building the attribution model to figure out the customer lifetime value |



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