Case Studies
Customer Success Stories
Understanding customer journey and being able to
map it is one of the greatest insights we’ve got from
MarketLytics
| Client | Services | Impact | Case Study |
|---|---|---|---|
Marketplace
|
Marketing Attribution | Automated Marketing Attribution to optimize $10M+ ad budgets per year | |
Marketing Agency
|
Martech Activation | Saved 60+ hours on manual reporting every month | |
B2B SAAS
|
Funnel Optimization Customer Segmentation | 600,000 USD of additional revenue in the first year | |
SEO Agency
|
Marketing Attribution | Saved 60+ hours on manual reporting every month | |
B2B SAAS
|
Marketing Attribution Martech Activation | 50% ROAS uplift, drove $100k+ budget reallocation | |
B2B SAAS
|
Martech Activation | Automated migration of 124 sites in less than 60 days | |
Non Profit
|
Marketing Attribution Funnel Optimization | 30% more donations while lowering ad costs by 80%! | |
Marketplace
|
Funnel Optimization | 15% YoY organic revenue growth | |
Ecommerce
|
Business Optimization | Double Digit market share growth on online marketplaces | |
B2B SAAS
|
Customer Segmentation Funnel Optimization | 10% paid subscriptions increase | |
Marketplace
|
Funnel Optimization | 20% more sign-ups | |
Ecommerce
|
Marketing Attribution Martech Activation | Improved ROAS by 20% by increasing attribution conversions | |
Ecommerce
|
Marketing Attribution Martech Activation | (Helped ecommerce team understand SKU level product performance) | |
B2B SAAS
|
Marketing Attribution Martech Activation | 15% uplift in ROAS by improving consent management of user data | |
B2B SAAS
|
Funnel Optimization | Helped the company improve A/B test velocity | |
|
Zepz - Data Analytics Consulting Fintech
|
Business Optimization | Supporting critical business functions with ongoing daat analytics and data decision support | |
|
Genesis B2B SAAS
|
Marketing Attribution | Improved marketing strategy by building the attribution model to figure out the customer lifetime value |
| Client | Impact | Industry | Service | Case Study |
|---|---|---|---|---|
|
|
Automated Marketing Attribution to optimize XXM $ ad budgets per year | Marketplace | Marketing Attribution | |
|
Saved 60+ hours on manual reporting every month | Marketing Agency | Martech Activation | |
|
600,000 USD of additional revenue in the first year | B2B SAAS | Funnel Optimization, Customer Segmentation | |
|
Saved 60+ hours on manual reporting every month | SEO Agency | Marketing Attribution | |
|
50% ROAS uplift, drove $100k+ budget reallocation | B2B SAAS | Marketing Attribution , Martech Activation |
|
|
Automated migration of 124 sites in less than 60 days | B2B SAAS | Martech Activation | |
|
30% more donations while lowering ad costs by 80%! | Non Profit | Marketing Attribution , Funnel Optimzation |
|
|
15% YoY organic revenue growth | Marketplace | Funnel Optimzation | |
|
XX% marketshare growth on online marketplaces | Ecommerce | Business Optimzation | READ CASE STUDY |
|
10% paid subscriptions increase | B2B SAAS | Customer Segmentation, Funnel Optimzation |
|
 |
Helped CS team monitor Adoption of Platform | Non Profit | Funnel Optimzation, Martech Activation |
|
 |
Simplified Reporting from 100s of events to 30 Key Actions | B2B SAAS | Martech Activation |
- ALL
- GA4 Migration
- Measurement Tracking
- Audit & Analytic
- Data Storytelling
- Funnel Optimizations
- DATA WAREHOUSING
- CONVERSION ATTRIBUTE
| Clients | Impact | Industry | Project Type | |
|---|---|---|---|---|
 |
2.5 Million Total Reach | B2B | GA4 Migration, Conversion Attribution, Measurement Tracking, Audit & Analytic | Read Case Study |
 |
2.5 Million Total Reach | SAAS | Data Storytelling | Read Case Study |
 |
2.5 Million Total Reach | ECOMMERCE | Funnel Optimizations | Read Case Study |
 |
Pan Providers and Co. | AGENCY | Conversion Attribution, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
 |
2.5 Million Total Reach | B2B | Data Storytelling, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
 |
2.5 Million Total Reach | SAAS | Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
 |
2.5 Million Total Reach | ECOMMERCE | GA4 Migration, Funnel Optimizations, Data Storytelling, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
 |
Pan Providers and Co. | AGENCY | GA4 Migration, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
 |
2.5 Million Total Reach | B2B | Conversion Attribution, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
 |
2.5 Million Total Reach | SAAS | Data Warehousing | Read Case Study |
 |
2.5 Million Total Reach | ECOMMERCE | Funnel Optimizations, Audit & Analytics Strategy | Read Case Study |
 |
Pan Providers and Co. | AGENCY | Measurement Tracking | Read Case Study |
|
2.5 Million Total Reach | B2B | GA4 Migration | Read Case Study |
 |
2.5 Million Total Reach | SAAS | Measurement Tracking | Read Case Study |
 |
2.5 Million Total Reach | ECOMMERCE | Data Warehousing | Read Case Study |
| Clients | Impact | Industry | Project Type | |
|---|---|---|---|---|
|
2.5 Million Total Reach | B2B | GA4 Migration, Conversion Attribution, Measurement Tracking, Audit & Analytic | Read Case Study |
|
2.5 Million Total Reach | ECOMMERCE | GA4 Migration, Funnel Optimizations, Data Storytelling, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
|
Pan Providers and Co. | AGENCY | GA4 Migration, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
| Clients | Impact | Industry | Project Type | |
|---|---|---|---|---|
|
2.5 Million Total Reach | B2B | GA4 Migration, Conversion Attribution, Measurement Tracking, Audit & Analytic | Read Case Study |
|
Pan Providers and Co. | AGENCY | Conversion Attribution, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
|
2.5 Million Total Reach | B2B | Conversion Attribution, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
| Clients | Impact | Industry | Project Type | |
|---|---|---|---|---|
|
2.5 Million Total Reach | ECOMMERCE | GA4 Migration, Funnel Optimizations, Data Storytelling, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
|
2.5 Million Total Reach | ECOMMERCE | Funnel Optimizations, Audit & Analytics Strategy | Read Case Study |
| Clients | Impact | Industry | Project Type | |
|---|---|---|---|---|
|
2.5 Million Total Reach | SAAS | Data Storytelling | Read Case Study |
|
2.5 Million Total Reach | ECOMMERCE | GA4 Migration, Funnel Optimizations, Data Storytelling, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
|
2.5 Million Total Reach | B2B | Data Storytelling, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
| Clients | Impact | Industry | Project Type | |
|---|---|---|---|---|
|
2.5 Million Total Reach | B2B | GA4 Migration, Conversion Attribution, Measurement Tracking, Audit & Analytic | Read Case Study |
|
Pan Providers and Co. | AGENCY | Conversion Attribution, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
|
2.5 Million Total Reach | B2B | Data Storytelling, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
|
2.5 Million Total Reach | SAAS | Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
|
2.5 Million Total Reach | ECOMMERCE | GA4 Migration, Funnel Optimizations, Data Storytelling, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
|
Pan Providers and Co. | AGENCY | GA4 Migration, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
|
2.5 Million Total Reach | B2B | Conversion Attribution, Measurement Tracking, Audit & Analytics Strategy | Read Case Study |
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