Enhanced Migration to GA4 for Kindred Bravely: Unlocking Valuable Insights for Growth
Specifically, tracking bundles, coupon codes, and out-of-stock items was not available by default, preventing Kindred Bravely from obtaining vital data points for their eCommerce store.
Our solution involved implementing the following enhancements:
- Custom event tracking for bundle performance: tracking bundle initiation, add-to-cart events, purchases, overall bundle revenue, and transactions.
- Tracking out-of-stock products to improve inventory management and operational efficiency.
- Monitoring coupon codes used to analyze their impact on sales and customer behavior.
At the end of this data restructuring, Builder’s team got access to a comprehensive and up-to-date tracking plan. This was strengthened by standardized naming conventions and company-wide taxonomy to help ensure that the incoming data is standardized and aligned with the company’s goals. We made sure Builder could count on this data by setting up automatic build-time QA and run-time validation.