Saved 60+ hours on manual reporting every month.
Enhanced decision-making with comprehensive and integrated data.
Deeper insights through advanced analytics on BigQuery.
Wiideman faced an analytics challenge that’s common these days. They needed to merge data for their clients from two different analytics platforms: Universal Analytics (UA) and Google Analytics 4 (GA4). This posed a significant hurdle as these platforms didn’t offer seamless integration, unless you use GA360. Wiideman’s goal was to utilize the power of both datasets for comprehensive insights and decision-making.
To address this challenge, we adopted a multi-step solution: