Carbon Collective has a complex multi-domain funnel. Users first come to the company’s landing page, then move to a Typeform to fill in their details, and finally receive an advisory call scheduled to close the deal. This process can sometimes take weeks, if not days, as the user moves through multiple platforms.
All this back and forth is a nightmare for attribution. Carbon Collective had no way to see how its landing pages and marketing channels were really performing. Consequently, this made it tough to allocate ad spend to the right channels.