Optimize Your Marketing ROI with Conversion Attribution

Uncover the true impact of your marketing channels and campaigns with MarketLytics, driving smarter strategies and maximizing results.
400+ eCommerce and SaaS brands are making better, data-driven actions thanks to MarketLytics

Why setup Conversion Attribution?

Improved Marketing ROI

Gain insights into the effectiveness of your marketing efforts, allowing you to allocate resources strategically and maximize return on investment.

Informed Decision-Making

Understand the customer journey and the role of each touchpoint, enabling data-driven decisions to optimize campaigns and channel performance.

Informed Decision-Making

Leverage attribution data to tailor marketing messages and offers, enhancing customer engagement and driving conversions.

Multi-Touch Attribution Modeling

Utilize advanced attribution models to track and assign credit to multiple touchpoints, providing a comprehensive view of customer journeys and marketing channel performance.

Data Integration & Visualization

Seamlessly integrate data from multiple sources and visualize attribution data for enhanced insights and performance tracking.

Customised Attribution Solutions

Tailor attribution solutions to match your specific business needs, incorporating unique metrics and customization to ensure optimal results.

Expert Analysis & Consulting

Work with our team of experienced analysts and consultants to analyze attribution data, gain insights, and improve marketing strategies.

See what our partners are saying

“Understanding customer journey and being able to map it is one of the greatest insights we’ve got from MarketLytics.”
Luke Harrison
Director of Digital Marketing,
Marketing, HVMN
“Marketlytics built us a lot of custom metrics that we otherwise were not able to find.”
Cherie McCabe
eCommerce Manager
Kindred Bravely
“What I like about Marketlytics is that their plan is specific for us and not generic.”
Sujan Patel
“Hussain (from Marketlytics) has worked with our agency for several years and is an expert in the field of analytics and conversion tracking. MarketLytics has helped with very complex issues innumerable times and we are so glad to have them available to support us “
Sarah Edwards
Chief Operating Officer
OMG Commerce
"I am confident that we have the right partner for BigQuery, Google Data Studio and Business Intelligence in general."
Simcha Kackley
Founder & CEO

More from us on Conversion Attribution


Single-touch attribution models assign all credit for a conversion to a single touchpoint, while multi-touch attribution models distribute credit across multiple touchpoints based on their contribution to the conversion.
Conversion Attribution uses various types of data, including marketing data, customer data, and conversion data, to analyze the impact of marketing efforts on customer behavior.
We prioritize data accuracy and privacy by adhering to industry-standard security measures and data privacy regulations. We implement data validation and quality control procedures to ensure data accuracy and integrity.
Conversion Attribution provides insights into the effectiveness of different marketing channels and campaigns, enabling businesses to optimize their marketing strategies and allocate resources more effectively.
The implementation timeline depends on factors such as the complexity of your existing data infrastructure, the volume of data to be analyzed, and any specific customization requirements. We will work closely with you to establish a suitable timeline and deliver your Conversion Attribution solution promptly.
Yes, our team of experts can help you select the right attribution model based on your specific business needs, marketing channels, and customer behavior patterns. We offer customized solutions to ensure optimal performance and accuracy.