How to Install Hotjar via Google Tag Manager Template

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Installing Hotjar with Google Tag Manager has been easier than using the conventional method of adding Hotjar tracking code to your website. Below is a step by step guide to install Hotjar via google tag manager template.


Step1: Setup Your Hotjar Account

If you don’t have a Hotjar account yet, you have to sign up for a free account and add your website. If you already have an account, you can add a new site by clicking on the new site button under sites and organizations.

 add new site in hotjar

If you have the Hotjar tracking code on your website, you need to remove it before continuing this.


Step2: Get the Hotjar Website ID

Once you add your website to Hotjar account, you need to copy the unique website ID. You can get this by clicking on the setting dropdown menu and then clicking on sites & organizations.

Here you will see the list of your websites connected with Hotjar. Copy the website id of the specific website.

 copy hotjar site id


Step3: Install Hotjar via Google Tag Manager

1. Login to your tag manager account and select the specific container

2. Create a new tag and select hotjar as the tag type.

3. Paste the hotjar site ID you previously copied

 add hotjar tag

4. Create a trigger to fire on specific pages. In my case I use hotjar on all pages, so i am selecting the all pages trigger.

 hotjar tag overview

Read Also: How to Install Shareaholic with Google Tag Manager

Step4: Test & debug this tag

Now it’s time to test the changes in the workspace before setting them live. Click on the prevew button to preview the changes and see if the tag is firing successfully.

 preview hotjar tag

Leave the preview mode and publish the new workspace changes. Another way is to open your Hotjar account and verify installation inside the dashboard.

 verify hotjar tracking

If you have any questions regarding this topic please let us know directly on Twitter.

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