A comprehensive guide for tracking Google Analytics events with Google Tag Manager. This include examples of form submissions, button clicks and pdf downloads.
Understand the difference between goal conversions and actual events. learn why the goal conversions are less than the actual events.
Learn how to use google tag manager events to track pop ups by pushing an event within data layer and set up trigger using that event.
Confused whether to use Google Analytics Event Tracking vs Virtual Pageviews? I have discussed in depth about the benefits and drawbacks of each here.