Turning User Actions into Measurable Growth
Understand. Optimize. Activate. Scale.
At MarketLytics, we help businesses capture, analyze, and activate user interactions to drive precise marketing, attribution, and customer insights—whether you’re laying the foundation or scaling advanced analytics.
Data capability right size your business growth
Foundation:
Launchpad Analytics
Launch with Confidence – A No-Nonsense
Analytics Setup for 0 to 1
Every high-growth business starts with a solid data foundation. If you’re just getting started, you don’t need complexity, you need a lean, reliable analytics stack that captures the right data and turns it into results.
- Implement first-party, consented data for reporting & ad platform integration.
- Set up reliable digital ad tracking for conversion pixel & remarketing.
- Define audience segments aligned with your user personas.
- Provide a central dashboard to track marketing and on-site performance.
Best Practice:
Performance Surge
The only setup most businesses will
ever need!
With a growing business, you’re already gathering valuable customer insights, but disconnected systems might be holding you back. Now is the time to lean on your data to improve operations.
- Deep customer analytics for behavioral insights and segmentation.
- Advanced integration with ad platforms & operational tools.
- Forecasting & goal setting based on your data
- Structured experimentation to refine the customer journey.
State-of-the-Art:
Mastering Data
Reliable Data That Takes Charge of Your
Business
Every high-growth business starts with a solid data foundation. If you’re just getting started, you don’t need complexity, you need a lean, reliable analytics stack that captures the right data and turns it into results.
- Implement first-party, consented data for reporting & ad platform integration.
- Set up reliable digital ad tracking for conversion pixel & remarketing.
- Define audience segments aligned with your user personas.
- Provide a central dashboard to track marketing and on-site performance.
Best For:
- Early-stage startups (> $200K ARR), eCommerce brands (>$1M/year revenue), and lead-gen businesses (>20 sales/month).
- Lean marketing teams (Founder-led or max 2-person teams).
What We Do:
- Implement first-party, consented data for reporting & ad platform integration.
- Set up reliable digital ad tracking for conversion pixel & remarketing.
- Define audience segments aligned with your user personas.
- Provide a central dashboard to track marketing and on-site performance.
How We Help:
- Get you fully set up in under 9 days.
- Teach you how to use your new setup to drive at least 30X ROI.
- Zero ongoing costs—self-sustaining analytics setup.
Tech Stack:
- Google Analytics / Piwik.
- Google Tag Manager.
- Looker Studio.
Why Choose MarketLytics?
250+ engagements with businesses at this stage over the last 10 years.
Proven strategies that turn early-stage data into growth.
We’ve helped founders and small teams build analytics foundations that drive serious growth.
Best For:
- Scaling eCommerce businesses ($5M+/yr revenue).
- Lead-gen brands (1,000+ inquiries/month).
- SaaS companies (ARR > 1M).
- Multi-platform businesses (Web, mobile apps, offline/in-store).
- Marketing & product teams with dedicated leadership (5-20 team members).
What We Do:
- Deep customer analytics for behavioral insights and segmentation.
- Advanced integration with ad platforms & operational tools.
- Centralized reporting for full-funnel ROI and customer lifetime value (CLV) tracking.
- Forecasting & goal setting based on your data.
- Structured experimentation to refine the customer journey.
Add-ons:
- Custom marketing attribution for precision tracking.
- Data-driven lead scoring to prioritize high-value prospects.
- Customer health, product adoption, and churn prediction.
How We Help:
- Streamline & integrate existing tools for maximum efficiency.
- Train your team to trust and act on their data.
- Ongoing support for evolving challenges & new initiatives.
Tech Stack:
- Google Analytics.
- Amplitude.
- Mixpanel.
- GTM (server-side).
- BigQuery.
- CRM (Salesforce, HubSpot).
- Dashboarding (Looker, Tableau, Power BI).
Best For:
We offer these high-end services selectively, providing tailored solutions for businesses that require the most advanced data-driven strategies to stay ahead in a competitive landscape.
- Fast-growing startups with PMF looking to integrate cutting-edge data solutions that adapt to ever-changing customer behavior.
- Retailers with $50M+ GMV managing large, complex product catalogs.
- Industries with time-sensitive offers, such as travel, energy, and stock markets.
- Omnichannel businesses with both online and offline operations, including international markets.
- Companies investing tens of millions in customer acquisition who need every data advantage possible.
- Enterprises with internal data teams that require support in R&D and ongoing maintenance.
How We Support Your Growth:
For businesses with existing data teams, we enhance and maintain data pipelines, ensuring seamless operations and maximizing efficiency.
- Predictive, near real-time use of customer data in operations & personalization through machine learning.
- CLV-driven optimizations including discounts, next-best offers, and dynamic ad targeting.
- Advanced experimentation with multiple marketing & user experience tests per month.
How We Help:
- Build & optimize customer data infrastructure (attribution, analytics, measurement).
- Ensure cost-effective & scalable data solutions.
- Test & validate user data use cases before full-scale R&D investments.
- Provide staff augmentation & a data helpdesk for business teams.
- Simplify legacy or cloud infrastructure for optimized performance.
- Manage platform migrations to ensure seamless transitions.
- Optimize cloud/SaaS licensing costs to improve ROI.
Tech Stack:
We build on best-in-class platforms to ensure scalability, reliability, and innovation.
- Cloud-first analytics platforms: Google Analytics, Adobe, Snowplow.
- Scalable data infrastructure: BigQuery, Snowflake, Databricks.
- Customer 360 platforms: Salesforce, Zendesk.
Why Choose MarketLytics?
You’re already harnessing data and doing it well but even the best teams benefit from the right partnerships.
We bring deep expertise in customer data, segmentation, and strategy filling the gaps that often go unnoticed.
From optimizing enterprise data infrastructure to supporting one of the largest grocery chains in Northern and Western Europe, we work alongside your team to unlock sharper insights and stronger outcomes.
We don’t replace , we elevate.
How We Support Your Growth
seamless operations and maximizing efficiency.
Predictive, near real-time
use of customer data in operations & personalization through machine learning.
CLV-driven optimizations
including discounts, next-best offers, and dynamic ad targeting.
Advanced experimentation
with multiple marketing & user experience tests per month.
Foundation
Launchpad Analytics
- Setup: 9 days
- Founder-led teams (max 2 people)
Starts at 2000 USD
Best for
- Startups > $200K ARR
- eCommerce >$1M ARR
- lead-gen >20 sales/mo
Outcome
- 30X ROI
- full setup in 9 days
Tech Stack
- GA4
- GTM
- Looker Studio
Best Practice
Performance Surge
- Setup: Ongoing support & Training
- Marketing Teams (5-20 members)
Starts at 6000 USD
Best for
- $5M+ eCommerce
- SaaS > $1M ARR
Outcome
- Full-funnel ROI tracking
- forecasting
Tech Stack
- GA4
- BigQuery
- CRM
State-of-the-Art
Predictive Growth
- Setup: Custom
- Existing data teams needing R&D support
Custom Quote
Best for
- 50M+ GMV
- Omnichannel brands
Outcome
- Real-time personalization
- CLV-driven growth
Tech Stack
- Databricks
- Snowflake
- Salesforce
Foundation
Launchpad Analytics
- Setup: 9 days
- Founder-led teams (max 2 people)
Starts at 2000 USD
Best for
- Startups > $200K ARR
- eCommerce >$1M ARR
- lead-gen >20 sales/mo
Outcome
- 30X ROI
- full setup in 9 days
Tech Stack
- GA4
- GTM
- Looker Studio
Best Practice
Performance Surge
- Setup: Ongoing support & Training
- Marketing Teams (5-20 members)
Starts at 6000 USD
Best for
- $5M+ eCommerce
- SaaS > $1M ARR
Outcome
- Full-funnel ROI tracking
- forecasting
Tech Stack
- GA4
- BigQuery
- CRM
State-of-the-Art
Predictive Growth
- Setup: Custom
- Existing data teams needing R&D support
Custom Quote
Best for
- 50M+ GMV
- Omnichannel brands
Outcome
- Real-time personalization
- CLV-driven growth
Tech Stack
- Databricks
- Snowflake
- Salesforce
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Foundation
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Full first-party data setup
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Ad platform integration
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Audience segmentation
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Central dashboard
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Advanced customer behavior analytics
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Cross-platform data integration
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Goal forecasting & experimentation
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Predictive analytics & ML
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Real-time campaign optimization
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Dedicated support & training
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Custom marketing attribution
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Add-on
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Staff augmentation & R&D support
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Tech Stack
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Case Study
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Meeting Package
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Zepz
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Only need help with a specific task?
Product
Analytics
Position your business for success with MarketLytics, where our indepth knowledge of Mixpanel and Amplitude transforms data.
Marketing
Attribution
Gain a clear understanding of your marketing impact with a custom-built attribution model that aligns with your unique business goals.
Measurement
Tracking​
Gain insights into the impact of your marketing campaigns and website performance with our measurement tracking services.
Customer Segmentation
Identify high-value segments and tailor your approach to attract and retain your most profitable customers and tracking services.
Audit & Analytics Strategy​
Audit & Analytics Strategy focuses on using data-driven insights to enhance audit efficiency and effectiveness.
Customer Data Warehousing
Customer Data Warehousing consolidates and organizes customer data for improved processes.
Funnel
Optimization​
Funnel Optimization improves conversion rates by analyzing each stage of the customer journey.
Data
Storytelling
Data Storytelling communicates insights through compelling narratives, making data more engaging for audiences.
Product
Analytics
Position your business for success with MarketLytics, where our indepth knowledge of Mixpanel and Amplitude transforms data.
Marketing
Attribution
Gain a clear understanding of your marketing impact with a custom-built attribution model that aligns with your unique business goals.Â
Measurement
Tracking​
Gain insights into the impact of your marketing campaigns and website performance with our measurement tracking services.
Customer Segmentation
Identify high-value segments and tailor your approach to attract and retain your most profitable customers and tracking services.
Audit & Analytics Strategy​
Audit & Analytics Strategy focuses on using data-driven insights to enhance audit efficiency and effectiveness.
Customer Data Warehousing
Customer Data Warehousing consolidates and organizes customer data for improved processes.
Funnel
Optimization​
Funnel Optimization improves conversion rates by analyzing each stage of the customer journey.
Data
Storytelling
Data Storytelling communicates insights through compelling narratives, making data more engaging for audiences.
Case Studies
Success Story: The Plan Collection
Success Story: RVshare
The Challenge
Difficulty in accurately attributing ad campaigns in
a complex marketplace.
The Breakthrough:
Streamlined attribution with BigQuery and Markov chain modeling.
Transformative Results
- Automated Marketing Attribution: Optimized XXM $ ad budgets per year.
- 10+ Hours Saved Weekly: Automated data collection and analysis.
- Granular Campaign Insights: Enabled data-driven decisions to maximize ROI.
Success Story: Carbon Collective
The Challenge
Complex multi-domain funnel with unclear attribution across landing pages, Typeform, and CRM.
The Breakthrough:
Launched first dynamic content reports powered by BigQuery, advanced attribution modeling.
Transformative Results:
- 5X Campaign Efficiency: Optimized funnel and cut wasteful ad spend.
- Increased Conversions: 40% increase in conversion rate in 3 months.
- Faster Attribution Insights: Reduced reporting time by 70%.
Why MarketLytics?
Over 250+ engagements in eCommerce, SaaS, and enterprise analytics.
Proven frameworks that scale businesses at every stage.
Focused on action, not just reporting—data that drives real decisions.
Let’s build a smarter data strategy.
Why do our customers love working with us?
Book a Consultation Call with Us!
Hussain
Analytics Strategy Pioneer
Omair
Revenue Growth Analyst
Data Unification Specialist, previously at leading Ecommerce Giant
Umar
Data Storytelling Expert
Engineer & Analyst, previously at leading B2B SaaS company
Jhone
Digital Optimization Wizard
Performance Strategist, Digital Analytics Expert
Our Partners
