Turning User Actions into Measurable Growth

Understand. Optimize. Activate. Scale.

At MarketLytics, we help businesses capture, analyze, and activate user interactions to drive precise marketing, attribution, and customer insights—whether you’re laying the foundation or scaling advanced analytics.

Data capability right size your business growth

Foundation:
Launchpad Analytics

Launch with Confidence – A No-Nonsense
Analytics Setup for 0 to 1

Every high-growth business starts with a solid data foundation. If you’re just getting started, you don’t need complexity, you need a lean, reliable analytics stack that captures the right data and turns it into results.

Best Practice:
Performance Surge

The only setup most businesses will
ever need!

With a growing business, you’re already gathering valuable customer insights, but disconnected systems might be holding you back. Now is the time to lean on your data to improve operations.

State-of-the-Art:
Mastering Data

Reliable Data That Takes Charge of Your
Business

Every high-growth business starts with a solid data foundation. If you’re just getting started, you don’t need complexity, you need a lean, reliable analytics stack that captures the right data and turns it into results.

Best For:

What We Do:

How We Help:

Tech Stack:

Why Choose MarketLytics?

250+ engagements with businesses at this stage over the last 10 years.

Proven strategies that turn early-stage data into growth.

We’ve helped founders and small teams build analytics foundations that drive serious growth.

Best For:

What We Do:

Add-ons:

How We Help:

Tech Stack:

Why Choose MarketLytics?

See how we helped brands like RV Share and Swivel turn data into profit-driving decisions:

case study from RV Share, Swivel

Best For:

We offer these high-end services selectively, providing tailored solutions for businesses that require the most advanced data-driven strategies to stay ahead in a competitive landscape.

How We Support Your Growth:

For businesses with existing data teams, we enhance and maintain data pipelines, ensuring seamless operations and maximizing efficiency.

How We Help:

Tech Stack:

We build on best-in-class platforms to ensure scalability, reliability, and innovation.

Why Choose MarketLytics?

You’re already harnessing data and doing it well but even the best teams benefit from the right partnerships.

We bring deep expertise in customer data, segmentation, and strategy filling the gaps that often go unnoticed.

From optimizing enterprise data infrastructure to supporting one of the largest grocery chains in Northern and Western Europe, we work alongside your team to unlock sharper insights and stronger outcomes.

We don’t replace ,  we elevate.

How We Support Your Growth

For businesses with existing data teams, we enhance and maintain data pipelines, ensuring
seamless operations and maximizing efficiency.

Predictive, near real-time

use of customer data in operations & personalization through machine learning.

CLV-driven optimizations

including discounts, next-best offers, and dynamic ad targeting.

Advanced experimentation

with multiple marketing & user experience tests per month.

Foundation

Launchpad Analytics

Starts at 2000 USD

Best for

  • Startups > $200K ARR
  • eCommerce >$1M ARR
  • lead-gen >20 sales/mo

Outcome

  • 30X ROI
  • full setup in 9 days

Tech Stack

  • GA4
  • GTM
  • Looker Studio

Best Practice

Performance Surge

Starts at 6000 USD

Best for

  • $5M+ eCommerce
  • SaaS > $1M ARR

Outcome

  • Full-funnel ROI tracking
  • forecasting

Tech Stack

  • GA4
  • BigQuery
  • CRM

State-of-the-Art

Predictive Growth

Custom Quote

Best for

  • 50M+ GMV
  • Omnichannel brands

Outcome

  • Real-time personalization
  • CLV-driven growth

Tech Stack

  • Databricks
  • Snowflake
  • Salesforce

Foundation

Launchpad Analytics

Starts at 2000 USD

Best for

  • Startups > $200K ARR
  • eCommerce >$1M ARR
  • lead-gen >20 sales/mo

Outcome

  • 30X ROI
  • full setup in 9 days

Tech Stack

  • GA4
  • GTM
  • Looker Studio

Best Practice

Performance Surge

Starts at 6000 USD

Best for

  • $5M+ eCommerce
  • SaaS > $1M ARR

Outcome

  • Full-funnel ROI tracking
  • forecasting

Tech Stack

  • GA4
  • BigQuery
  • CRM

State-of-the-Art

Predictive Growth

Custom Quote

Best for

  • 50M+ GMV
  • Omnichannel brands

Outcome

  • Real-time personalization
  • CLV-driven growth

Tech Stack

  • Databricks
  • Snowflake
  • Salesforce

What's Included
Foundation
Best Practice
State-of-the-Art
Full first-party data setup
Ad platform integration
Audience segmentation
Central dashboard
Advanced customer behavior analytics
Cross-platform data integration
Goal forecasting & experimentation
Predictive analytics & ML
Real-time campaign optimization
Dedicated support & training
Custom marketing attribution
Add-on
Staff augmentation & R&D support
Tech Stack
  • GA4
  • GTM
  • Looker Studio
  • GA4
  • BigQuery
  • CRM
  • Databricks
  • Snowflake
  • Salesforce
Case Study
Meeting Package
Zepz

Only need help with a specific task?

Product
Analytics

Position your business for success with MarketLytics, where our indepth knowledge of Mixpanel and Amplitude transforms data.

Marketing
Attribution

Gain a clear understanding of your marketing impact with a custom-built attribution model that aligns with your unique business goals. 

Measurement
Tracking​

Gain insights into the impact of your marketing campaigns and website performance with our measurement tracking services.

Customer Segmentation

Identify high-value segments and tailor your approach to attract and retain your most profitable customers and tracking services.

Audit & Analytics Strategy​

Audit & Analytics Strategy focuses on using data-driven insights to enhance audit efficiency and effectiveness.

Customer Data Warehousing

Customer Data Warehousing consolidates and organizes customer data for improved processes.

Funnel
Optimization​

Funnel Optimization improves conversion rates by analyzing each stage of the customer journey.

Data
Storytelling

Data Storytelling communicates insights through compelling narratives, making data more engaging for audiences.

Product
Analytics

Position your business for success with MarketLytics, where our indepth knowledge of Mixpanel and Amplitude transforms data.

Marketing
Attribution

Gain a clear understanding of your marketing impact with a custom-built attribution model that aligns with your unique business goals. 

Measurement
Tracking​

Gain insights into the impact of your marketing campaigns and website performance with our measurement tracking services.

Customer Segmentation

Identify high-value segments and tailor your approach to attract and retain your most profitable customers and tracking services.

Audit & Analytics Strategy​

Audit & Analytics Strategy focuses on using data-driven insights to enhance audit efficiency and effectiveness.

Customer Data Warehousing

Customer Data Warehousing consolidates and organizes customer data for improved processes.

Funnel
Optimization​

Funnel Optimization improves conversion rates by analyzing each stage of the customer journey.

Data
Storytelling

Data Storytelling communicates insights through compelling narratives, making data more engaging for audiences.

Case Studies

Success Story: The Plan Collection

Why MarketLytics?

Over 250+ engagements in eCommerce, SaaS, and enterprise analytics.

Proven frameworks that scale businesses at every stage.

Focused on action, not just reporting—data that drives real decisions.

Let’s build a smarter data strategy.

Why do our customers love working with us?

Simcha Kackley</br><span class="days">CEO and Founder</span>
Simcha Kackley
CEO and Founder
Swivel
“Working with you feels like a partnership, not just a vendor. You are really good at it!”
Steve Wiideman</br><span class="days">CEO</span>
Steve Wiideman
CEO
Wiideman Consultancy
"People skills are fantastic, we feel like you are a partner more than a vendor."
Chris Garten</br><span class="days">VP Sales</span>
Chris Garten
VP Sales
Rehab Media
"Did a great job of understanding what we needed. Prompt response timely and communication."
Brent Callister</br><span class="days">Director of Paid Acquisition </span>
Brent Callister
Director of Paid Acquisition
RVShare
"I think the marketlytics team has been a great asset for us."

Book a Consultation Call with Us!

Our Partners