Migrate to Google Analytics 4
Switch from UA to GA4 seemlessly and start building a data history as soon as possible.
400+ eCommerce and SaaS brands are making better, data-driven actions thanks to MarketLytics
Our GA4 Migration Process
Why you need manual GA4 Migration?
Differences in Data Models
GA4 uses a different data model that focuses on events
and user properties rather than sessions and pageviews.
This means that some reports and metrics you are used
to seeing in Universal Analytics may not be available in
GA4 or may be presented differently.
Need for Additional Configuration
While the automatic migration of properties to GA4 is convenient,
it may not provide all the necessary configuration for your specific
needs. Manually migrating to GA4 allows you to customize the
setup to meet your specific requirements, which may be
important for larger or more complex websites.
Bidding to GA4 conversions
If you allow Google to migrate your conversions without checking
them, you’re assuming that the actions they migrated from
Universal Analytics (UA) are still relevant. If you also let Google
bid to those conversions in Ads, you risk spending money on a
process that isn’t optimized for your current objectives.
GA4 Data Schema
The GA4 data schema is a new and efficient way to collect data.
However, using automigration without proper evaluation will
immediately compromise your data quality and make your
GA4 property excessively disorganized.
Freebie Alert: Download the GA4 Data Quality Audit PDF
Get a taste of what data quality audit looks like.
We are proud partners
with Google
GA4 migration at scale - How we migrated 120 websites for iPR Software
IPR Software, a CMS platform for news sites, faced a challenge when their analytics dashboard on the Universal Analytics (UA) platform became obsolete without backward compatibility, despite having 120 live websites on the platform.
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FAQ's
While UA and GA4 share some similarities, there are several key differences between the two:
- Event-Based Data Model: UA was based on both page views and events, whereas GA4 is entirely based on events. Every action in GA4 is considered an event, including page views.
- Event Tracking: UA events allowed for only four parameters (category, action, label, and value), while GA4 allows for up to 25 parameters per event.
- Cross-Platform and Device Tracking: In UA, app tracking and website tracking were separate. In contrast, GA4 allows for tracking of user activity across devices and platforms, as well as offline tracking in one place.
- User Data Control: GA4 includes built-in features that enable organizations to comply with user data deletion requests, a requirement under new privacy and data control laws and regulations.
- E-commerce Tracking: Enhanced e-commerce tracking is much easier to implement in GA4.
- BigQuery Integration: Data can be sent directly to a data warehouse in GA4 without requiring a third-party data connector.
GA4 is free. However, there are certain limits, and if you do hit those limits, then you might consider upgrading to the paid version of GA4.
You should switch to GA4 as soon as possible. Google will discontinue Universal Analytics on 1st July 2023 and there will be no backward compatibility for UA data. So an earlier switch means more historical data.
You can learn more about us by visiting our website
https://marketlytics.com
We welcome feedback and complaints at hello@marketlytics.com
We welcome feedback and complaints at hello@marketlytics.com
