Boosting Rehab Media's Marketing with Automated Insights
Rehab Media is a digital marketing agency specializing in addiction treatment. They use data-driven strategies to enhance online presence and convert visitors into patients.
Project Type: Marketing Attribution, Conversion Rate Optimization, Audit & Analytics, Data Story Telling
Tools Used: Segment, GA4, GTM, Looker Studio
10+
hours saved every week by automated data processes
95%
attribution accuracy linking calls to revenue, creating confidence in SEO ROI.
15+
regions covered with expanded SEO, enabling location-level visibility for clients.
Rehab Media
data-driven strategies
Marketing Attribution
The Challenge
Rehab Media needed a centralized dashboard to monitor and analyze their marketing performance, especially the effectiveness of their SEO efforts. While most SEO reporting stops at clicks and visits, their goal was more ambitious: to connect SEO impact directly to revenue by tying site visits to calls and ultimately to confirmed admissions.
Achieving this level of visibility required integrating data from multiple platforms and aligning touchpoints across the entire funnel from impressions and sessions to form fills, phone calls, and final conversions. Without a scalable and automated solution, reporting was manual, fragmented, and too shallow to drive strategic decision-making. They needed a system that could unify these sources and translate them into real, actionable insights for their clients.
The Solution
To address this challenge, we built an integrated reporting system that consolidated data from multiple sources, including Google Analytics 4 (GA4), SEMrush, Falcon, Google Business Profile (GBP), and Salesforce. Our approach involved:
1. Data integration
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We collected data from GA4 using the BigQuery connector, while other platforms such as SEMrush, Salesforce, and GBP were integrated via scheduled data exports into Google Sheets. All data was then modeled and stored in BigQuery.
2. Automated reporting
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By leveraging Looker Studio, we created a dynamic and interactive dashboard that provided real-time insights without manual data aggregation.
3. Key performance indicators (KPIs) monitoring
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The dashboard tracked essential SEO and marketing metrics, including:
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Calls
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Admissions
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Funnel visualization for Salesforce lead stages
4. SEO performance analysis:
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We provided insights into top landing pages, estimated traffic, potential volume, and high-ranking keywords.
5. Local SEO insights
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Performance was broken down by location, showing Google Maps rankings and visibility trends.
The Result
With the new automated dashboard, Rehab Media was able to shift from manual data collection to a real-time, integrated reporting system. This enabled them to:
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Identify SEO trends and opportunities quickly.
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Optimize marketing strategies based on data-driven insights.
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Monitor lead progression through the sales funnel efficiently.
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Improve local SEO performance for targeted regions.
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Centralized dashboard for SEO and ad performance.
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Automated data processes save 10+ hours weekly.
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Improved decision-making for better campaign results.
Now, instead of spending hours compiling data, Rehab Media has an automated, scalable solution that provides actionable insights at a glance, allowing them to focus on strategy and growth.
Did a great job of understanding what we needed. Prompt response timely and communication.
Chris Garten
VP Sales
Master Attribution with Omair 📊
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