Maximizing Creatopy's Growth with Conversion Tracking and GDPR Compliance
Creatopy is a visual production platform that’s helping businesses scale their ad production via automation. The company has achieved yearly growth rates as high as 80%.
Project Type: Marketing Attribution, Conversion Rate Optimization, Audit & Analytics, Data Story Telling
Tools Used: Segment, GA4, GTM, Looker Studio
15%
ROAS boost via consent management
20%
higher ROAS from clear source tracking
GDPR-compliant
revenue visibility across all 7 ad platforms.
Creatopy
GDPR Compliance
Marketing Attribution
The Challenge
Creatopy had a full-stack marketing strategy with content and paid media going side by side and blasting on all cylinders. The company was also targeting users on seven different platforms. These were Facebook, Google, Linkedin, Twitter, Pinterest, Reddit, and Quora.
Despite all that effort, Creatopy didn’t really know what was working and what wasn’t. It couldn’t attribute site visitors to these platforms and didn’t know which channels were fueling success. To make matters worse, the company wasn’t able to access business revenue data.
The goal for Creatopy was to track the complete user journey from sign-up to free trial to subscription purchase. They wanted to send the subscription data back to analytics and their marketing platform. All this needed to be done in compliance with GDPR.
The Solution
The strategy was to make the right data accessible to Creatopy. Here’s what we did:
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Configured Google Analytics on the required views, filters, custom dimensions, and goals. -
Set up revenue and attribution tracking.
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Implemented consent tracking to comply with GDPR.
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Designed a dashboard to depict the performance of ecommerce, advertising platforms, and all marketing campaigns.
The Result
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Accurate revenue tracking and marketing attribution enable Creatopy to easily review the performance and effectiveness of each marketing platform and campaign.
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This allows them to identify which channels deliver the best results.
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As a result, they can focus their spending and marketing efforts on the most effective platforms.
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Overall, this leads to more efficient budget allocation and improved marketing ROI.
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Actionable source tracking optimized marketing efforts and improved ROAS.
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Correct implementation of event tracking enabled better targeting and segmentation.
We’re big on SEO, paid search, and display video. So we need data from these channels and very clear insights to improve our decision-making. MarketLytics enabled us to be better at our internal decision-making on where to spend and when..
Martijn Scheijbeler
SVP Marketing
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