Enable Enhanced Link Attribution in Google Tag Manager

Enhanced Link Attribution doesn't exist in GA4. That's because GA4 uses a different model as opposed to Universal Analytics. It uses event-based data collection that automatically does the link attribution for us. In addition to this, if you've enabled enhanced measurement, GA4 would automatically track all sorts of links which removes the manual process of link attribution.

 

Interested in learning more about GA4? Read how to find a conversion rate for a specific page

 

 

Don't miss out when new resources launch

Our customer analytics experts share wisdom only once a month

Share now
We are customer-analytics consultancy that transforms messy data into actionable insights that will help you grow your company and make better data-backed decisions.