Google Analytics contains a lot lot of data. It is up to you, how you understand and use to improve your business. One of the great use of Google Analytics data is to create an audience for your Google Ads.
Audiences in Google Analytics are a group of users who perform similar actions. You can display targeted ads to each audience or display ads based on user behavior which is known as dynamic remarketing.
To create an audience in analytics, first, you will have to connect Adwords account with analytics.
How to Create Audience in Analytics
- To create your first audience in Google Analytics, navigate to admin, under Data Display click on Audiences
- Google Analytics by default lets you create your first audience which is All Users.
- To create the first audience, follow these steps:
Below are the few of the predefined audiences you can use in analytics.
If you require a different audience, you can create an audience yourselfÂ
Let’s create a new audience
Create audiences for users who visited your site using mobile device, using chrome browser, age between 25-34 and are located in Hong Kong
- Follow the steps below to create the audience
- Click Create a custom audience button within the Build a new audience settings
Our first condition here is to select users who have visited from mobile device using chrome browser.
From the audience builder, Add a new condition and make it so that the browser equals Chrome as below:
Next, we have to select those who are located in HK and the age group is 25-34
Add a filter similarly for Age and Country like so:
Select the membership duration. You can select this between 1 to 540. This will tell how long a user will be included in this audience.
Click on 'save' button.
Enter audience name and click save button. Voila! You've just created new audience that you can use in your reports.
