Google analytics has a lot more intriguing features which are still unknown to most of the users and many of them are not aware of how to use it. Back in 2010, Google Analytics introduced a new feature as ‘Inpage Analytics’. The aim of this feature was to allow users to see reports on how users interact with specific pages and links containing them.
Below I will try to explain what is inpage analytics? How it is used and which extension you will have to install for viewing inpage analytics reports.
What is Inpage Analytics?
In-page analytics shows google analytics data superimposed on your website as you browse. It gives you a visual assessment on how users interact with your site.
Some of the important things you can extract while using in-page analytics:
Is the content on your site visible to the users?
Which links are the users clicking?
Is your content satisfactory or users leave without getting any help?
Are the users accomplishing what you want them to?
How to access Inpage Analytics?
Google analytics team has removed the inpage analytics feature from google analytics. The reason might be because of some consistent loading errors, instead they launched a Page Analytics Chrome Extension. From the next week onwards the only way you will access to inpage analytics is via chrome extension.
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How page analytics chrome extension works?
Analytics extension first verifies if the page you are viewing is associated with the analytics account you are logged in.
Whenever you want to see the page analytics for a specific page or site, make sure the analytics tags are installed on that site.
Make sure you are logged into the specific analytics account before viewing the specific page analytics.
How to use Page Analytics Chrome Extension?
As google analytics team has announced that inpage analytics will be removed from Google Analytics but inpage analytics chrome extension still is your companion for page analytics.
Install inpage analytics chrome extension
Once you install the extension the extension icon will appear in the chrome menu. Now, in order to view the inpage analytics, open the site or page you want to track. Click the page analytics extension to enable it. The image below shows what you will see in the reports.