Google Analytics 4 path exploration visualizes the order in which the events are triggered by users on your website. Events in Google Analytics 4 are any actions like button click, video play or pdf download.
Path Exploration display how users are interacting with your website. To view this report, you have to implement event tracking in Google Analytics 4
How to Access Event Flow
To access path exploration in Google Analytics 4, navigate to Explore >> Path Exploration
How to Use Path Exploration Report
Once you access the path exploration report, you can change the level of details to only see the events you're interested in. To do this, click on the event name to expand it further.
By selecting explore traffic from here, you can actually build events funnels to see the order in which a specific action is carried out.
What we can do with Path Exploration report
By using the events flow report, we can:
1. Verify if exists a certain event that triggers first and if leads to more events
2. Verify if an event is triggering multiple times in a single session
3. Figure out the most popular event
Apply segments to measure if certain category of visitors are completing more events
- Â
By using this report, you would be able to measure if a group of events are conducted in series or not. We can take example of scroll tracking to see if the users are following the events from start reading the article to finish the article.
