A brief intro about Google Tag Manager, its goals and objectives to speed up the implementation of variety of tracking scripts deployed on websites.
Learn how marketers can use analytics to measure campaign performance, user behavior and improve business strategy based on data.
Learn how to setup Mixpanel with Google Tag Manager and setup basic events like pageview, link click and form submission.
Learn how to use regular expressions in Google Analytics filters, custom reports and other reports. Your definitive guide to google analytics regex.
Learn how to use Mixpanel messages to re-engage users who are not active and get them back to purchase more.
Learn how to select the right KPIs for stakeholders and who should know what data. The best way to build report based on business KPIs.
Not sure the best analytics tool for your business? See the comparison between the two analytics tools Kissmetrics vs Google Analytics.
An introduction to Mixpanel integration with your website or app and understanding the basic features to understand reports and funnels.
Learn the difference between Mixpanel and Google Analytics with the help of infographic that outlines the pros and cons of both the tools. This article also discusses the core features of both the tools.
Learn how to create facebook custom conversions and use it as objective to create your facebook ads.