Customer Segmentation & Audience Building
Identify high-value segments and tailor your approach to attract and retain your most profitable customers.
Discover Your Best Customers with Advanced Segmentation
Advanced audience segmentation improves campaign effectiveness by 300%.
Maximize ROI with Targeted AdvertisingDirect your ad spend to high-value segments for a higher return on investment.
Enrich CRM Data and Identify Key CustomersIntegrate CRM with order management to pinpoint and engage high-value and at risk customers.
Find Audience Similar to Your Best CustomersTarget lookalike audiences who resemble your top customers to boost conversions and revenue.
Optimize User Experience by Understanding Audience ObjectivesTailor user experiences and marketing messages based on segment-specific goals and preferences.
How We Do It?
Why segment customers?
Improve brand loyal and customer life cycle value
Deliver 1-1 experience at scale
Stay top of changing customer needs
What Makes Our Approach Special?
Combine Behavior Data and Sales Data
Integrate analytics and sales data for a holistic view of customer behavior.
Uncover Hidden Patterns
Combine data from all marketing channels to reveal patterns hidden when analyzed in isolation.
Case Studies
Success Story: The Plan Collection
The Challenge:
Low conversion rates despite high website traffic.
The Breakthrough:
We identified and targeted the most profitable audience segments.
Transformative Results:
8.33% Boost in Add to Cart Rate
600k USD per year Additional Revenue
Success Story: MATW
The Challenge:
Low donor conversion rates despite strong traffic.
The Breakthrough:
Targeted high-value audience segments with optimized messaging.
Transformative Results:
1.9% Increase in Generosity: Boost in average donation size.
Personalize Customer Experiences With a Customer Data Engine​
Discover Your Best Customers with Omair 📊
Are you targeting the segments that drive the highest value for your business?
We combine behavioral and sales data to identify key customer segments, enabling personalized marketing that maximizes engagement and revenue.
