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Home > Analytics FAQs > What is the difference between Path Exploration and User exploration report in Google Analytics 4?

What is the difference between Path Exploration and User exploration report in Google Analytics 4?

Path Exploration reports in Google Analytics 4 tells us about the actions a user has performed on the website laid out in a Sankey chart.

To create a path exploration report,
Go to Explore >> Path Exploration

Here's an example showing how a path exploration in Google Analytics 4 looks like:

On the other hand, a user exploration report in Google Analytics 4 gives us a deep dive into a single user's journey on the website.
To create a user exploration report,
Go to Explore >> User Exploration

Here's an example showing journey of a single user in user exploration in Google Analytics 4 looks like:


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Omair

Revenue Growth Analyst
Data Unification Specialist, previously at a leading Ecommerce Giant

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