Goal conversion is recorded at the session level, so for example, if you are recording events and conversions for contact form submission and within a given session you submitted a contact form 3 times, it will record three events for that but single goal conversion.
Alternately you can see which urls get the top by navigating to conversions >> goals >> urls reports , you can filter data for all conversions or specific conversions
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Revenue attribution is the process of assigning credit for conversions and revenue to the various marketing channels and
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