Blog

Home > Analytics FAQs > why am i getting mismatched reports after implementing GTM?

why am i getting mismatched reports after implementing GTM?

This is a common mistake that everyone does while jumping to google tag manager from google analytics. If you have decided to use google tag manager and setup google analytics using tag manager, you have to be careful.

Before installing google tag manager on your site make sure to remove the analytics tracking code from all the pages. After removing analytics tracking code, setup google tag manager and insert the tag manager container code on your site.

Next create a new tag to setup google analytics using tag manager. Installing Google Tag Manager on wordpress is an easy tutorial for setting up tag manager in Wordpress and link analytics account. But if you are not using Wordpress, to connect google analytics with tag manager read from “How to connect Tag Manager to Google analytics” section.

Once you setup GTM properly on your site you will not further see mismatching and discrepancies in your reports.

See the original question here: https://productforums.google.com/forum/#!topic/tag-manager/gHnrg3lLM9Q;context-place=forum/tag-manager

Share:

Data that Moves Your Business

Connect with Marketlytics

Join 120,000+ Marketers

Stay ahead with expert insights on marketing analysis, data-driven strategies, and industry trends.

Omair

Revenue Growth Analyst
Data Unification Specialist, previously at a leading Ecommerce Giant

Case Studies

Discover our latest success stories
and see how innovative strategies
drive measurable results.

Get a Free Attribution Dashboard

Gain clear insights into what’s
driving conversions and optimize
your marketing spend with ease.

Are you Ready to Fast Track your Marketing Attribution Decisions and Maximize your ROI?

Businesses that leverage automated marketing
attribution see a 20-30% improvement in ad
spend efficiency.