Setting up Google Analytics on a Wordpress site should not be an intimidating process. It’s like adding a few lines of code. I have seen many Wordpress owners getting confused while installing Google Analytics and adding multiple types of plugins and ending up with a messy dashboard and zero results.
In this guide, I will show you how to install Google Analytics on Wordpress site without any plugin within a minute. I am not going into the details of creating a Google Analytics account because it’s simple and you can do by typing in your browser analytics.google.com.
How to Add Google Analytics Code on Wordpress
I am assuming that you have created a Google Analytics account. Follow the steps below to add Google Analytics code on Wordpress.
Step1: If you don’t know where to find the analytics tracking code, login to your GA account, select the specific property and navigate to admin.
Step2: Under property, click on tracking info >> tracking code.
Step3: copy the tracking code between the <script></script> tags.
Step4: Now, open your Wordpress dashboard and navigate to Appearance >> Editor
Step5: look for the header.php file and open it.
Step6: Now paste the Google Analytics tracking code just before the </head> tag and hit the update button.
Step7: Open your website in a new tab and go back to your GA account. Navigate to Real-Time >> Overview. If you have followed the above steps carefully, you will see the number of visitors on your website currently.