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Enable Enhanced Link Attribution in Google Tag Manager

Enhanced Link Attribution doesn't exist in GA4. That's because GA4 uses a different model as opposed to Universal Analytics. It uses event-based data collection that automatically does the link attribution for us. In addition to this, if you've enabled enhanced measurement, GA4 would automatically track all sorts of links which removes the manual process of link attribution.

 

Interested in learning more about GA4? Read how to find a conversion rate for a specific page

 

 

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Omair

Revenue Growth Analyst
Data Unification Specialist, previously at a leading Ecommerce Giant

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