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What is the difference between average session duration and average engagement time?

The first thing you need to understand is the way each of the metric is calculated.

Average session duration = all sessions / number of sessions

Average Engagement Time per Session = User Engagement / Pageviews

In other words you can define as the average amount of time a visitors spent viewing a specific page.

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Omair

Revenue Growth Analyst
Data Unification Specialist, previously at a leading Ecommerce Giant

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