Google analytics has a lot of intriguing features that are still unknown to most users and many of them are not aware of how to use it. Back in 2010 Google Analytics introduced a new feature as In-page Analytics. The aim of this feature was to allow analysts see reports about how users interact with specific pages and links navigating to them.
Before we dive any deeper into the workings of in-page Analytics, let’s discuss what it actually is? How it is used and which extension you will need to install for viewing in-page analytics reports.
What is In-Page Analytics?
In-page analytics show google analytics data superimposed on your website as you browse. It gives you a visual assessment of how users interact with your site. Analyzing user engaging aspects of your platform will most certainly help you gain insight about improving and optimizing your website to boost conversions and generate viable traffic.
Some of the important things you can extract while using in-page analytics are:
Is the content on your site visible to the users?
Which links are users clicking?
Is your content satisfactory or users leave without getting any help?
- Are the users accomplishing what you want them to?
How to access In-page Analytics?
Google analytics team has removed the inpage analytics feature from google analytics. The reason might be because of some consistent errors, so instead they launched a Page Analytics Chrome Extension. From next week, the only way you will be able to access to in-page analytics is via chrome extension.
How to enable Inpage Analytics?
To enable inpage analytics reports you first need to enable enhanced linked attribution in google analytics.
How page analytics chrome extension works?
To get set go with your Page Analytics extension, there are a few things you should know about its workability. Analytics extension first verifies if the page you are viewing is associated with the analytics account you are logged in with.
Also, whenever you want to see the page analytics for a specific page or site, make sure the analytics tags are installed.
You have to be logged in to a specific analytics account before viewing specific page analytics.
How to use In-Page Analytics Chrome Extension?
As the GA team announced - inpage analytics will be removed from their platform, but its chrome extension will still be your companion for traffic data analysation and validation. .
Once you have successfully installed the extension, an extension icon will appear in your chrome menu. Now, in order to view the inpage analytics, open the site or page you want to track and click the page analytics extension icon to enable it. The image below shows what you will see in the reports.
1. View in Google Analytics
When you click the “view in Google Analytics” link, you will see the reports for that specific page in your analytics account.
The “segments” button enables you to include multiple segments to your configuration; up to 4 to be exact. Click the dropdown button to add more and the reports will appear below each of them.
You can specify metrics as per your requirements and modify them with respect to the data you want to visualize and collect for future assessments.
4. Real time only vs all data
Page analytics reports also show real time visitors on your site. Click the expand/collapse icon to view only real time data or all data.
5. Select date range
Use the date-range menu to specify a time frame for your reports. You can select from the predefined date ranges, same as you do in google analytics.
6. Click threshold
The Click threshold shows bubbles displaying the percentage of clicks that are recorded from the areas containing links above a specified threshold. For example ‘show only clicks with more than 0.10%’ will show areas with links whose click rates are more than 0.10%.
7. Color icon
With this extension, comes a unique feature that helps you determine user engagement with your website’s elements.
On each clickable area on your web page (buttons, URLs, image backlinks etc), a bubble indicates the percentage of clicks generated by it. The color icon either turns on or off the colors of the bubble.
Color on each bubble, appears with respect to the number of clicks it produced. The color scaling used, ranges from blue, green, orange to red.
8. Bubble icon
Click the bubble icon to either enable or disable the bubble.
Bubbles are the clickable areas on the page for which it shows the percent of users who clicked there.
Page Analytics Chrome Extension not working
Following are the two main reasons why page analytics chrome extension is not working:
- you have not enabled enhanced link attribution in google analytics or tag manager.
- If your inpage analytics not showing clicks, change the threshold value, it might be possible that no clicks have been recorded for the specified threshold value.
In-page analytics not showing clicks
Incase if you don't see any clicks on the links, make sure to enable the "show bubbles" button shown in the below image.
In conclusion, page analytics chrome extension is an easier way to view inpage analytics reports. That is just opening a specific page without any hassle. If you are facing any other type of error regarding inpage analytics reports, ask away on Twitter.