Google analytics has a lot more intriguing features which are still unknown to most of the users and many of them are not aware of how to use it. Back in 2010, Google Analytics introduced a new feature as ‘Inpage Analytics’. The aim of this feature was to allow users to see reports on how users interact with specific pages and links containing them.
Below I will try to explain what is inpage analytics? How it is used and which extension you will have to install for viewing inpage analytics reports.
What is Inpage Analytics?
In-page analytics shows google analytics data superimposed on your website as you browse. It gives you a visual assessment on how users interact with your site.
Some of the important things you can extract while using in-page analytics:
Is the content on your site visible to the users?
Which links are the users clicking?
Is your content satisfactory or users leave without getting any help?
Are the users accomplishing what you want them to?
How to access Inpage Analytics?
Google analytics team has removed the inpage analytics feature from google analytics. The reason might be because of some consistent loading errors, instead they launched a Page Analytics Chrome Extension. From the next week onwards the only way you will access to inpage analytics is via chrome extension.
How page analytics chrome extension works?
Analytics extension first verifies if the page you are viewing is associated with the analytics account you are logged in.
Whenever you want to see the page analytics for a specific page or site, make sure the analytics tags are installed on that site.
Make sure you are logged into the specific analytics account before viewing the specific page analytics.
How to use Page Analytics Chrome Extension?
As google analytics team has announced that inpage analytics will be removed from Google Analytics but inpage analytics chrome extension still is your companion for page analytics.
Once you install the extension the extension icon will appear in the chrome menu. Now, in order to view the inpage analytics, open the site or page you want to track. Click the page analytics extension to enable it. The image below shows what you will see in the reports.
1. View In Google Analytics
When you click the view in Google Analytics link, you will see the reports for that specific page in google analytics
The segments button enables you to add multiple segments up to 4 simultaneously. Click the dropdown button to add more segments and the reports will appear below each segment.
Change the metrics according to your needs and details you want to see.
4. Real Time vs All Data
Page analytics reports also show the real time visitors on your site. Click the expand/collapse icon to view only real time data or all data.
5. Select Date Range
Use the date range menu to select a time frame for your reports. You can select from predefined date ranges as you do in google analytics.
6. Click Threshold
Click threshold will show bubbles displaying the percent of clicks recorded on the areas containing links above the threshold. For example ‘show only clicks with more than 0.10%’ will show the areas with links whose click rates are more than 0.10%.
7. Color Icon
Click this icon to turn on or off color of bubble icon.
8. Bubble Icon
Click the bubble icon to either display or not to display the bubbles.
Bubbles are the clickable areas on the page for which it shows the percent of users who clicked there.
If your inpage analytics not showing clicks, change the threshold value, it might be possible that no clicks have been recorded for the specified threshold value.
In conclusion, page analytics chrome extension is an easier way to view inpage analytics reports by just opening the specific page without any hassle. If you encountering with other types of error regarding inpage analytics reports please ask in the comments below.