Why Your Business Needs Anonymous Visitor Tracking in CRM: A Gateway to Deeper Insights

Let’s explore the untapped potential of harnessing data from anonymous visitors. We will discover how integrating CRM with anonymous visitor tracking broadens your understanding of user behavior and lays the foundation for enhanced customer engagement. First-Party Data Collection without Logins The initial challenge is data collection sans logins. Technologies such as cookies and tracking pixels […]

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Everything you need to know and get started with Marketing Mix Modeling (MMM) for an effective Marketing Strategy

In the fast-paced world of marketing, understanding the impact of your efforts is crucial. Marketing leaders are constantly grappling with questions like: To answer these questions, many marketers have traditionally turned to touch-based attribution models. However, as we’ll discuss in this article, these approaches have their limitations. Enter Marketing Mix Modeling (MMM), a robust statistical […]

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Understanding the Difficulties of Backing Up Universal Analytics Data

Backing up your Universal Analytics data is very important, but it’s not easy. Unless you have GA 360, there’s no simple way to do it. To make sure your backup works well, you need to deal with several challenges. In this article, we’ll talk about these challenges and give you useful tips on how to […]

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How to find profitable segments in less than five minutes

Understanding who your most valuable customers are and tailoring your marketing efforts towards them can significantly boost your business’s efficiency and profitability. To achieve this, you need data-driven insights that enable you to pinpoint those segments that are driving the most revenue or conversions. Google Analytics is a powerful tool for gathering data about your […]

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How to make your GA4 reports resemble your Universal Analytics reports

Introduction When it comes to transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4), there’s a common sentiment among users: “I want my GA4 reports to look exactly like they did with Universal Analytics!” We understand the desire for familiarity, but it’s crucial to recognize that GA4 and UA are not identical twins. They […]

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