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Data Engineer
MarketLyticsis a consumer data consultancy and advanced analytics provider helping clients understand user behavior. We collaborate with a network of
Data Analyst
MarketLytics is a user data consultancy and advanced analytics provider, helping clients understand their user behavior. We collaborate with a
Why Your Business Needs Anonymous Visitor Tracking in CRM: A Gateway to Deeper Insights
Let’s explore the untapped potential of harnessing data from anonymous visitors. We will discover how integrating CRM with anonymous visitor
Everything you need to know and get started with Marketing Mix Modeling (MMM) for an effective Marketing Strategy
In the fast-paced world of marketing, understanding the impact of your efforts is crucial. Marketing leaders are constantly grappling with
Understanding the Difficulties of Backing Up Universal Analytics Data
Backing up your Universal Analytics data is very important, but it’s not easy. Unless you have GA 360, there’s no
How to set up a ‘Returning Users’ Segment in GA4
Integrating the ‘Returning Users’ Segment into Looker Studio: In essence, while GA4 may initially seem intricate compared to GA UA,
