Ad Revenue Attribution – Benefits, Challenges, and Solutions [All you need to know]
Today, most businesses invest in multiple channels – Google ads, Facebook, Instagram, YouTube, TikTok, and more. Unless you know precisely which of these channels brings you the
Be Our New Data Engineer
Marketlytics is a user data consultancy and advanced analytics provider, helping clients understand their user behavior. We collaborate with a network of clients and partners acros
In Search of an Azure/ Power BI Consultant
Marketlytics is a user data consultancy and advanced analytics provider, helping clients understand their user behavior. We collaborate with a network of clients and partners acros
Developing a Gmail to BigQuery Pipeline Using Cloud Function
We love data. The more of it, the better. While our work is focused on digital analytics, using customer data to analyze their patterns and behaviors, this year, we decide to take
Deploying Google Cloud Function from GitLab Using Continuous Deployment
Over the years, software engineering has evolved substantially. The main aim has always been to streamline the whole process, from start to end, to make it as efficient as possible
Integrating GitLab Version Control in Apps Script Via Google Cloud Function
Google’s ecosystem is incredibly widespread, from its productivity suite like Google Docs to the powerful Google Compute Engine platform. We are big fans of Google’s ecosystem
Auto Archive ZOOM Meetings on YouTube
Here we go!! Zoom, as everyone knows, provides excellent remote conferencing services using cloud computing but there are some limitations to it. For Zoom users, it is kind of trou
Introducing Word Clouds in Google Data Studio
Introduction Displaying information containing text data has always been a challenge, but that can be beaten by word clouds – a favorite to visualize textual data for years a
My First Encounter With Analytics
When I graduated, I never really thought I would become one of those super cool dudettes behind a jazzy silver mac, playing around with data, but, well what can I say? Life h