Confused whether to use Google Analytics Event Tracking vs Virtual Pageviews? I have discussed in depth about the benefits and drawbacks of each here.
Google Analytics Traffic source data can be a goldmine, here is how you can use it in your CRM and other places for better segmentation and targeting of leads.
Here is a cool way I use to track banner impressions and clicks on your site using google tag manager and bit of elbow grease.
How we can improve ecommerce tracking in google analytics with a hybrid browser / server approach. Some thoughts on making order tracking more reliable.
Here is a step by step guide to make your Google Analytic reports more accurate by excluding internal traffic in Wordpress. A sample code is also included.
Enhanced ecommerce is the most through rethinking of Sales reports that GA has done since urchin. An intro to its various reports and product level conversion rates.
An easy to follow and quick guide about how I test new changes without interfering with site code using Google Tag manager and custom html tags.