Setting up google analytics goals is the most important step for analyzing any online business. Goal measures how well is your site performing according to your target objectives. It is basically a completed activity on your site, it can be a form submission, time duration and pages visit per session. Here is a simple way to set up goals in google analytics.
Four Types of Google Analytics Goals
You can specify a specific URL for this type of goal. For example, when a user reaches your contactus.html page a goal will be recorded.
A goal will be recorded when a user spends a specific amount of time on your site. For example you can set up a goal when a user spends 2 minutes on your site.
A single goal will be recorded if a user visits a specific number of pages within a single session. You can record a goal when a user visits 3 pages/session.
Event type goals are recorded on completion of certain events on your site. Such as a goal will be recorded when a user sign ups for a form or a goal will be recorded when a user shares your content on social media.
To set up goals, goto Admin >> View >> Goals.
Let’s say you want to record a goal when a user spends 3 minutes on your site.
Click the +add goal button
Select custom and click continue
Enter the goal description
Enter name of your goal and select the type as time duration
Next enter the time duration to set for the goal
Finally click save to complete the goal setup. You can switch your goal anytime by turning the toggle on & off.
Google Analytics Goals Not Tracking?
If you are unable to track goals in google analytics it might be because of the following reasons.
- The goal URL is entered incorrectly
- The goal page is not tagged with tracking code
- Incorrect page type
- incorrectly configured exact match
- incorrectly configured regular expressions
- filters are rewriting the URLs
- Goal page is a download
Read details about the points above https://support.google.com/analytics/answer/1033158?hl=en
You can setup up to 20 goals per reporting view.