How to Setup Ecommerce Goals in Google Analytics

How to Setup Ecommerce Goals in Google Analytics

A website is incomplete without google analytics and similarly google analytics is incomplete without setting up goals. This article is a step by step guide to set up ecommerce goals for your online store. Every ecommerce store should have the following four ecommerce goals. 

  1. User Engagement Goal
  2. Add to Cart Goal
  3. Customers Reaching Checkout
  4. Purchase Complete

1. User Engagement Goal

To find the user engagement we will setup a goal for the users who viewed more than 3 pages in a single session.

Step#1: From the goal setup options select goal type as custom

goal setup options

goal setup options

Step#2: In the goal description menu, enter a name for your goal and select type as pages/screens per session

Goal description options

Goal description options

Step#3: From the goal details menu enter pages/screens per session greater than 3

goal details options

goal details options

Step4: Click Save and then click Done

Good Read: Google Analytics Goals for Shopify

2. Set up Google Analytics Goals for Ecommerce Add to Cart

Set up a goal when a user reaches the add to cart page.

Step#1: From the goal setup options select goal setup as Template and Engagement as Add to Cart

goal setup

goal setup

Step#2: In the goal description menu, enter a name for your goal and select type as Destination

add to cart goal description

add to cart goal description

Step#3: From the goal details menu enter the destination begins with your cart page url.

add to cart goal details

add to cart goal details

Step4: Click Save and then click Done

 

3. Set up Goal for Customers Reaching Checkout

This goal will be completed when a user reached checkout page on your ecommerce site.

Step#1: From the goal setup options select goal type as custom

reaching checkout goal setup

reaching checkout goal setup

Step#2: In the goal description menu, enter a name for your goal and select type as Destination

entered checkout goal description

entered checkout goal description

Step#3: From the goal details menu enter set your destination as your checkout page, in my case in choose Destination Begins with /orderfinished.asp

entered checkout goal details

entered checkout goal details

Step4: Click Save and then click Done

 

4. Set up a Goal When a Purchase is Complete

We will set up a goal when a user completes a purchase.

Step#1: From the goal setup options select goal type as Template and next select Checkout Complete

complete purchase goal setup

complete purchase goal setup

Step#2: In the goal description menu, enter a name for your goal and select type as Destination

complete purchase goal description

complete purchase goal description

Step#3: From the goal details menu enter set your destination as your checkout page, and create the funnel as shown below, but replace the fields with your own data

complete purchase goal details

complete purchase goal details

Step4: Click Save and then click Done. 

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