How to View Adwords Conversions in Google Looker Studio?

Let's start

If you have created an adwords report in Looker Studio, you might notice that it doesn’t display conversions. You can’t import conversions separately or create a calculated field. In this article, I will show you an alternate way to display Adwords conversions in Looker Studio.

Step 1: select the metric as all conversions

 all conversions

Step 2: open conversions in your Adwords account and check the conversion category and conversion source of the conversion.

 adwords conversions

Step 3: following step 1, create a filter in looker studio. Enter the conversion source as ‘Website’ and conversion category as ‘Lead’ as displayed in the image below.

 add filter

Step 4: hide the metric name from styles and add the conversion name manually.

 select all conversions

This was a very simple tip to display Adwords conversions in looker studio. You can also read our Looker Studio tutorial.

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