Why Your Business Needs Anonymous Visitor Tracking in CRM: A Gateway to Deeper Insights
Let’s explore the untapped potential of harnessing data from anonymous visitors. We will discover how integrating CRM with anonymous visitor tracking broadens your understanding
Everything you need to know and get started with Marketing Mix Modeling (MMM) for an effective Marketing Strategy
In the fast-paced world of marketing, understanding the impact of your efforts is crucial. Marketing leaders are constantly grappling with questions like: To answer these questions
Understanding the Difficulties of Backing Up Universal Analytics Data
Backing up your Universal Analytics data is very important, but it’s not easy. Unless you have GA 360, there’s no simple way to do it. To make sure your backup works we
How to find profitable segments in less than five minutes
Understanding who your most valuable customers are and tailoring your marketing efforts towards them can significantly boost your business’s efficiency and profitability. To
How to make your GA4 reports resemble your Universal Analytics reports
Introduction When it comes to transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4), there’s a common sentiment among users: “I want my GA4 reports to
Google Removes Four Attribution Models: How It Affects Advertisers in 2023
Starting May 2023, Google is removing four attribution models – first click, linear, time decay, and position-based – in Google Ads and Google Analytics. This change has sparke
Google Analytics 4 vs Mixpanel – Detailed Comparison 2023
Learn the difference between Mixpanel and Google Analytics with the help of infographic that outlines the pros and cons of both the tools. This article also discusses the core f
5 Best Revenue Attribution Tools in 2023 (Besides Google Analytics)
Thanks to revenue attribution, marketers can better understand which activities and campaigns provide the highest conversion rate and engagement. In our previous articles, I discus
Best Looker Studio Ecommerce Template 2023
Get our top Google Data Studio ecommerce template. Simply copy the template and connect your own data source to view your ecommerce metrics.
MarketLytics sponsored MeasureCamp Baku 2022
Saturday, November 15th, 2022: MarketLytics participated as a Silver Sponsor for the inaugural MeasureCamp in Baku. It was a one-day event where in an unconference format where spe