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August 20, 2018
Blog
by Hussain Mehmood

Digging deep into the election results of 2018

Let’s dig deep into the data of the general elections held in Pakistan from 1993 to 2018, uncovering insights and comparing how successful or un

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July 18, 2018
BlogMeasurement TrackingSaaS analytics
by Hussain Mehmood

How to Create a Measurement Plan for Your Product

Learn how to create a measurement plan for your product that will help you measure your marketing efforts and gain business objectives.

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December 11, 2017
Blog
by Hussain Mehmood

Am I Being ‘Ad? Do I really Need To Be Using Facebook Ads?

Learn the expert tips on making the most out of Facebook advertising. How videos ads can attract qualified leads and how segmentation can help you find the right people to targe

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October 23, 2017
Blog
by Hussain Mehmood

An intro to Google Tag manager and its feature usage

A brief intro about Google Tag Manager, its goals and objectives to speed up the implementation of variety of tracking scripts deployed on websites.

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October 3, 2017
Blog
by Hussain Mehmood

Why analytics is necessary for Digital Marketers

Learn how marketers can use analytics to measure campaign performance, user behavior and improve business strategy based on data. 

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August 16, 2016
Blog
by Hussain Mehmood

An Introduction to Segment.io & its Features

Learn about segment.io, its features and how it is used to get data from different services by using a single code for all. 

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December 4, 2012
Blog
by Hussain Mehmood

How Google Analytics will disrupt SMB reporting with Universal Analytics

Google Analytics is not just a traffic reporting tool but a centralized hub for all marketing & sales data. See where GA is heading and some ide

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