Digging deep into the election results of 2018
Let’s dig deep into the data of the general elections held in Pakistan from 1993 to 2018, uncovering insights and comparing how successful or un
How to Create a Measurement Plan for Your Product
Learn how to create a measurement plan for your product that will help you measure your marketing efforts and gain business objectives.
Am I Being ‘Ad? Do I really Need To Be Using Facebook Ads?
Learn the expert tips on making the most out of Facebook advertising. How videos ads can attract qualified leads and how segmentation can help you find the right people to targe
An intro to Google Tag manager and its feature usage
A brief intro about Google Tag Manager, its goals and objectives to speed up the implementation of variety of tracking scripts deployed on websites.
Why analytics is necessary for Digital Marketers
Learn how marketers can use analytics to measure campaign performance, user behavior and improve business strategy based on data.
An Introduction to Segment.io & its Features
Learn about segment.io, its features and how it is used to get data from different services by using a single code for all.
How Google Analytics will disrupt SMB reporting with Universal Analytics
Google Analytics is not just a traffic reporting tool but a centralized hub for all marketing & sales data. See where GA is heading and some ide