User Analytics

Although google analytics is awesome for 90% of the cases google's policies around prohibiting collecting personally identifiable user data makes and its heavy reliance on pageview [although this is fast changing] means in some cases there are other tools better suited for use cases heavily relying on 

  • Customer lifetime value analysis
  • Cohort Analysis
  • User activity profiling
  • User Historic Data Integration

As MarketLytics goal is to understand your needs and provide best tool for it;  we have spent considerable time understanding and deploying other tools. Some of them that we've worked extensively with include

  • Mixpanel
  • Kissmetrics
  • [though not quite an analytics tool its ability to hook into tons of analytics services is awesome and offers raw exports to amazon cloud].