Google Analytics

Google Analytics is the tool of choice for majority of our consulting engagements. MarketLytics has been involved with three versions of the tool starting way back in 2009. Google has been aggressively investing in its measurement stack and now offers not only a very comprehensive free suite but also a premium version. 

MarketLytics has worked with small companies to large enterprises and currently helps manage analytics implementations averaging 30million users / month across the network of our client sites. Spectrum of services include

  • Technical Implementation [web, mobile, custom using measurement protocol]
  • Consulting & Training
  • Migration Support [older version of google analytics to universal analytics]
  • Google Analytics Configuration [Goals, Segments, Custom Dimensions, Data Import & Export]
  • Enhanced Ecommerce
  • Troubleshooting & explaining how the data is actually calculated
  • Custom Dashboards & Visualization  with Data Export Api

Although expertise with google analytics has become a buzzword worthy claim at this point. We standout by continuously keeping current of development, understanding  building blocks of google analytics and real world experience with unique challenges.

Some standout experience beyond run of mill work includes marketing attribution modelling, supporting google analytics premium for some of the largest media brands in the world.