Get an In-Depth Understanding of User Activities
Achieve helpful user attributes and accurate behavior analysis from Amplitude.
400+ eCommerce and SaaS brands are taking better data-driven decisions thanks to MarketLytics
How MarketLytics Can Improve Your Amplitude Experience?
Advanced User Segmentation
MarketLytics provides sophisticated user segmentation
techniques, allowing you to categorize users based on
various parameters such as demographics, behavior, and
engagement.
Personalized Data Enrichment
Our personalized data enrichment process for your raw data
incorporates industry-specific metrics or custom variables
relevant to your business, leading to more accurate and
actionable insights.
Predictive Analysis
Leverage MarketLytics advanced predictive analytics
powered by artificial intelligence to anticipate future user
behavior. We proactively address potential issues, identify
growth opportunities, and make informed strategic
decisions.
Automated A/B Testing
MarketLytics offers an automated A/B testing framework
that streamlines the testing process and accelerates
experimentation. Easily set up, manage, and analyze A/B
tests within Amplitude, allowing you to optimize user
experiences.
Cross-Platform Analytics
Whether users engage with your product through mobile
apps, websites, or other platforms, MarketLytics ensures that
your Amplitude analytics encompass the entire user
journey, leading to a comprehensive understanding of user
behavior.
Case Studies
CREATOPY
Established conversion tracking for visual production SaaS product
RVSHARE
Helped an RV marketplace scale profitably after raising $100m
BUILDER.IO
Helped a no-code SaaS product with user segmentation
CARBON COLLECTIVE
Funnel attribution of offline sales to marketing channels for an investment advisory service
THE PLAN COLLECTION
Optimized funnel completion for construction plans website
SWIVEL TEAM
Designed funnel, paid media and owned media reports for marketing consultants
Struggling with Amplitude? Unlock Efficiency with Our Assistance.
Whether you’re facing data overload or wondering how to unleash the full potential of Amplitude, partner with
MarketLytics.
Chart
Designs
Gain actionable insights
effortlessly with our expertise
in setting up tailored charts.
Comprehensive
Audit
Move forward with confidence,
armed with charts that truly
support your analytics
objectives.
Experimentation
Tracking
Maximize the impact of your
experiments with our
proficiency in setting up
precise tracking.
More from us on Amplitude
See what our partners
are saying
Understanding customer journey and being able to map it is one of the greatest insights we've got from MarketLytics
Luke HarrisonDirector of Digital Marketing,HVMN
“Marketlytics built us a lot of custom metrics that we otherwise were not able to find.”
Cherie McCabeeCommerce Manager Kindred Bravely
“What I like about Marketlytics is that their plan is specific for us and not generic.”
Sujan PatelCEO Mailshake
“Hussain (from Marketlytics) has worked with our agency for several years and is an expert in the field of analytics and conversion tracking. MarketLytics has helped with very complex issues innumerable times and we are so glad to have them available to support us “
Sarah EdwardsChief Operating Officer OMG Commerce
"I am confident that we have the right partner for BigQuery, Google Data Studio and Business Intelligence in general."
Simcha Kackley Founder & CEO Swivel
Understanding customer journey and being
able to map it is one of the greatest insights
we've got from MarketLytics
Luke HarrisonDirector of Digital Marketing,able to map it is one of the greatest insights
we've got from MarketLytics
HVMN
“Marketlytics built us a lot of custom metrics that we otherwise were not able to find.”
Cherie McCabeeCommerce Manager Kindred Bravely
“What I like about Marketlytics is that their
plan is specific for us and not generic.”
Sujan PatelCEO plan is specific for us and not generic.”
Mailshake
“Hussain (from Marketlytics) has worked with our agency for several years and is an expert in the field of analytics and conversion tracking. MarketLytics has helped with very complex issues innumerable times and we are so glad to have them available to support us “
Sarah EdwardsChief Operating Officer OMG Commerce
"I am confident that we have the right partner for BigQuery, Google Data Studio and Business Intelligence in general."
Simcha Kackley Founder & CEO Swivel
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FAQ's
While UA and GA4 share some similarities, there are several key differences between the two:
- Event-Based Data Model: UA was based on both page views and events, whereas GA4 is entirely based on events. Every action in GA4 is considered an event, including page views.
- Event Tracking: UA events allowed for only four parameters (category, action, label, and value), while GA4 allows for up to 25 parameters per event.
- Cross-Platform and Device Tracking: In UA, app tracking and website tracking were separate. In contrast, GA4 allows for tracking of user activity across devices and platforms, as well as offline tracking in one place.
- User Data Control: GA4 includes built-in features that enable organizations to comply with user data deletion requests, a requirement under new privacy and data control laws and regulations.
- E-commerce Tracking: Enhanced e-commerce tracking is much easier to implement in GA4.
- BigQuery Integration: Data can be sent directly to a data warehouse in GA4 without requiring a third-party data connector.
GA4 is free. However, there are certain limits, and if you do hit those limits, then you might consider upgrading to the paid version of GA4.
You should switch to GA4 as soon as possible. Google will discontinue Universal Analytics on 1st July 2023 and there will be no backward compatibility for UA data. So an earlier switch means more historical data.
You can learn more about us by visiting our website
https://marketlytics.com
We welcome feedback and complaints at hello@marketlytics.com
We welcome feedback and complaints at hello@marketlytics.com
