Learn why google analytics data is important, how you can use to build audience based on user behavior and use this audience for Adwords remarketing.
Understand how google analytics can be used to measure content marketing KPIs and what make difference in filtering reports on user level.
Moving from https to https in google analytics might result in a loss of referral data or a spike in direct traffic. Here is how to keep tracking resources in GA.
Learn how to map out users path using google analytics behavior flow reports and view where user navigates on your site after viewing a specific page.
Measure success of your marketing campaign using google analytics by tracking goal conversions, traffic source and implementing consistent code.
An in-depth and detailed guide on adding Google Analytics to Shopify and helpful resources to get started with Shopify analytics tracking.