A website is incomplete without google analytics and similarly google analytics is incomplete without setting up goals. This article is a step by step guide to set up ecommerce goals for your online store. Every ecommerce store should have the following four ecommerce goals.
- User Engagement Goal
- Add to Cart Goal
- Customers Reaching Checkout
- Purchase Complete
1. User Engagement Goal
To find the user engagement we will setup a goal for the users who viewed more than 3 pages in a single session.
Step#1: From the goal setup options select goal type as custom
Step#2: In the goal description menu, enter a name for your goal and select type as pages/screens per session
Step#3: From the goal details menu enter pages/screens per session greater than 3
Step4: Click Save and then click Done
2. Set up Google Analytics Goals for Ecommerce Add to Cart
Set up a goal when a user reaches the add to cart page.
Step#1: From the goal setup options select goal setup as Template and Engagement as Add to Cart
Step#2: In the goal description menu, enter a name for your goal and select type as Destination
Step#3: From the goal details menu enter the destination begins with your cart page url.
Step4: Click Save and then click Done
3. Set up Goal for Customers Reaching Checkout
This goal will be completed when a user reached checkout page on your ecommerce site.
Step#1: From the goal setup options select goal type as custom
Step#2: In the goal description menu, enter a name for your goal and select type as Destination
Step#3: From the goal details menu enter set your destination as your checkout page, in my case in choose Destination Begins with /orderfinished.asp
Step4: Click Save and then click Done
4. Set up a Goal When a Purchase is Complete
We will set up a goal when a user completes a purchase.
Step#1: From the goal setup options select goal type as Template and next select Checkout Complete
Step#2: In the goal description menu, enter a name for your goal and select type as Destination
Step#3: From the goal details menu enter set your destination as your checkout page, and create the funnel as shown below, but replace the fields with your own data
Step4: Click Save and then click Done.
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