How to Setup Ecommerce Goals in Google Analytics

How to Setup Ecommerce Goals in Google Analytics

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A website is incomplete without google analytics and similarly google analytics is incomplete without setting up goals. This article is a step by step guide to set up ecommerce goals for your online store. Every ecommerce store should have the following four ecommerce goals.

  1. User Engagement Goal
  2. Add to Cart Goal
  3. Customers Reaching Checkout
  4. Purchase Complete

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1. User Engagement Goal

To find the user engagement we will setup a goal for the users who viewed more than 3 pages in a single session.

Step #1: From the goal setup options select goal type as custom

 goal setup options goal setup options

Step #2: In the goal description menu, enter a name for your goal and select type as pages/screens per session

 Goal description options Goal description options

Step #3: From the goal details menu enter pages/screens per session greater than 3

 goal details options goal details options

Step #4: Click Save and then click Done

2. Set up Google Analytics Goals for Ecommerce Add to Cart

Set up a goal when a user reaches the add to cart page.

Step #1: From the goal setup options select goal setup as Template and Engagement as Add to Cart

 goal setup goal setup

Step #2: In the goal description menu, enter a name for your goal and select type as Destination

 add to cart goal description add to cart goal description

Step #3: From the goal details menu enter the destination begins with your cart page url.

 add to cart goal details add to cart goal details

Step #4: Click Save and then click Done

3. Set up Goal for Customers Reaching Checkout

This goal will be completed when a user reached checkout page on your ecommerce site.

Step #1: From the goal setup options select goal type as custom

 reaching checkout goal setup reaching checkout goal setup

Step #2: In the goal description menu, enter a name for your goal and select type as Destination

 entered checkout goal description entered checkout goal description

Step #3: From the goal details menu enter set your destination as your checkout page, in my case in choose Destination Begins with /orderfinished.asp

 entered checkout goal details entered checkout goal details

Step #4: Click Save and then click Done

4. Set up a Goal When a Purchase is Complete

We will set up a goal when a user completes a purchase.

Step #1: From the goal setup options select goal type as Template and next select Checkout Complete

 complete purchase goal setup complete purchase goal setup

Step #2: In the goal description menu, enter a name for your goal and select type as Destination

 complete purchase goal description complete purchase goal description

Step #3: From the goal details menu enter set your destination as your checkout page, and create the funnel as shown below, but replace the fields with your own data

 complete purchase goal details complete purchase goal details

Step #4: Click Save and then click Done. 

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