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How to Exclude URL Query Parameters in Google Analytics

 

The problem in hand

Let’s take an example of a single URL to help you understand the actual problem. For example, we have a URL that is

https://marketlytics.com/analytics-faq/exclude-url-query-parameters

Someone lands on our analytics-faq page and enters the term “query parameters” into the search bar. He clicks on the listed options and opens the relevant page. But this time the URL would be

https://marketlytics.com/analytics-faq/exclude-url-query-parameters?rq=query%20parameter

The query string got attached to the URL.

Now, Google Analytics (UA) will detect a unique pageview for this URL. So instead of displaying a single URL, Google Analytics displays two unique pageviews and you will see both the URLs listed in the reports.

Unlike Universal Analytics (UA), where we had to manually remove query parameters from the reports for to avoid duplications, we can easily cater this problem in Google Analytics 4 (GA4) using Page Path Dimension which automatically excludes the query params for us

 

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Omair

Revenue Growth Analyst
Data Unification Specialist, previously at a leading Ecommerce Giant

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