How to Enable Site Search in Google Analytics?

Enabling site search in google analytics will give you strong keywords for on site optimization. In google analytics you can view the search terms that your audience use to find your content.

How to track site search in Google Analytics?

You might have noticed and if not do it now. Open our analytics-faq page in a new tab and in the search bar type google analytics and click on the first page. Now check the URL of the page. You might see this post at first.

https://marketlytics.com/?s=google+analytics

You can see the search query is attached to the end of actual url separated by question mark(?).

Google analytics tracks the url of the page checks for any parameters attached to the actual string and it by default differentiate between if it is a search term or not. This way you can get the search terms being entered on your site search bar.

But first, you would have to enable site search in google analytics.

How to enable site search in google analytics?

In your analytics account navigate to the specific property in which you want to enable site search

Next, click Admin tab

Go to Data Streams >> Enhanced measurement

In the Enhanced Measurement settings, ensure that the Site Search toggle is turned on.
- This setting tracks internal search queries automatically.
Click Show advanced settings to configure how GA4 captures search terms.
- In the Search Term Query Parameter field, enter the query parameter(s) used by your site. For example, if your site uses q as the query parameter, enter q here.
- You can enter multiple query parameters separated by commas (e.g., q,s,search).